World Branding Forum

Read Time:1 Minute, 39 Second

Under Armour, announced that Mohamed A. El-Erian has joined the company's Board of Directors. Dr El-Erian is the former CEO and co-chief investment officer of...

Read Time:2 Minute, 55 Second

Branding Featured Marketing

Lego Adds Play to Work Day

Anisha Kapoor

September 7, 2018

The Pilot Experiment takes place at LEGO Group's London hub, investigates the impact of play in the workplace To mark LEGO PLAY DAY, a first...

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Branding Featured General

Etihad Airways Launches Hand Baggage Only Fare

Anisha Kapoor

September 4, 2018

Hand baggage only ‘Deal Fare’ across selected destinations, allowing travelers to purchase lower fares in economy class if no checked baggage is required The Etihad...

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Branding Featured Public Relations

Adidas Unveils 2018 US Open Barricade Code Collection

Anisha Kapoor

September 4, 2018

The Adidas collection features premium materials, innovation and proven craftsmanship for players Adidas unveils the outfits set to be worn on the courts of Flushing...

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Branding Featured

Hublot Celebrates Third Year Partnership with The Braemar Gathering

Anisha Kapoor

September 4, 2018September 26, 2018

Hublot, the Swiss manufacturer, has been the official timekeeper for the Highland Games This year again, Hublot and its Scottish retailer ROX, joined forces for...

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Branding Featured Technology

Henkel announces ambitious targets for sustainable packaging

Thomas Ng

September 4, 2018

By 2025, 100 percent of packaging will be recyclable, reusable or compostable. Henkel has been focusing on sustainability in packaging for several decades: All of...

Read Time:4 Minute, 37 Second

Huawei Announces Safe City Compact Solution

Thomas Ng

September 3, 2018September 3, 2018

Huawei launches solution for small and medium-sized cities to address safety threats Huawei today announced it will host the Global Safe City Summit in Bangkok...

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Advertising Design Featured News

Volkswagen Group Redesigns Website For Fleet Customers

Olivia Pearce

September 3, 2018September 3, 2018

Volkswagen says wide-ranging content specifically for fleet managers The Volkswagen Group has redesigned the website for national and international fleet managers and integrated this theme in...

Read Time:2 Minute, 28 Second

Advertising Industry News

WPP Names Mark Read As Chief Executive Officer

Anisha Kapoor

September 3, 2018September 3, 2018

Advertising house WPP has named Mark Read as its Chief Executive Officer, succeeding Martin Sorrell. WPP announces the appointment of Mark Read as Chief Executive...

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Branding Featured News

The Coca-Cola Company Acquires Costa

Olivia Pearce

August 31, 2018June 13, 2023

Acquisition to Give Coca-Cola a Strong, Global Coffee Platform with a Footprint in More than 30 Countries and Potential for Future Growth The Coca-Cola Company announced that...

Read Time:1 Minute, 33 Second

Campaigns Featured News

Lufthansa Employees Are Committed to Helping Disadvantaged People

Olivia Pearce

August 31, 2018August 31, 2018

Founded in 1999 by 13 Lufthansa employees, help alliance supports and promotes around 10,000 disadvantaged people Corporate responsibility is an integral part of the Lufthansa...

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Industry Marketing

Ketchum Elects Eight New Partners to its Management Team

Anisha Kapoor

August 31, 2018

Four individuals recognised for outstanding counsel, underscoring commitment by Ketchum to client service Global communications consultancy Ketchum, a part of Omnicom Group, today announced the...