World Branding Forum

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JetBlue renews its alliance with the Brooklyn Nets and Barclay Center, extending it for five more years, while the BK Blue boasts a new look. JetBlue has revealed...

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Campaigns Featured News Videos

Eloquii Showcases Holiday Capsule by Jason Wu

Deborah Joy Peter

November 2, 2018

Eloquii has premiered a holiday capsule collection created with Jason Wu. The launch campaign features body activist, Paloma Elsesser. Women’s plus-size clothing brand, Eloquii, has...

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Mack Trucks and Steve Moakler Do Born Ready

Joshua Hughes

November 2, 2018November 2, 2018

Mack Trucks has launched the eighth episode from its RoadLife series, Born Ready, featuring country star, Steve Moakler, and his road song. Mack Trucks has...

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Zynga Unveils Wonka’s World of Candy Game

Thomas Ng

November 2, 2018November 2, 2018

With the release of Wonka’s World of Candy, Zynga introduces players to a whimsical world of imagination and a new hybrid builder game. Zynga has...

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Campaigns Featured News Videos

Wrangler Slips into Retro Fit with Jon Pardi

Deborah Joy Peter

November 1, 2018November 1, 2018

Wrangler has secured Jon Pardi as the brand ambassador for its Retro collection and marketing push developed for the United States. Denim and casual apparel...

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Kia Revs Up Forte Passion with Flor De Toloache

Joshua Hughes

November 1, 2018November 1, 2018

Kia enlisted all-female Mariachi band, Flor De Toloache, to celebrate the triumphs of Latina entrepreneurs via with its 2019 Forte campaign. Kia has launched a...

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Featured Marketing News Videos

EBay Offers 11 Days of Early Holiday Shopping

Anisha Kapoor

November 1, 2018November 1, 2018

Online retail giant, eBay, has debuted a push to promote its holiday deals. Titled It’s Happening, the effort runs on television and digital. Online shopping platform,...

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Branding Featured News

Johnnie Walker Unveils Rare Midnight Blend

Olivia Pearce

November 1, 2018November 1, 2018

Johnnie Walker has revealed its Master Blender’s Private Collection final edition. The 28 Year Old Midnight Blend is an after-dinner whisky. Johnnie Walker has created the...

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Branding Featured Industry News

World Branding Awards 2018 Celebrates 270 Winners in London

Olivia Pearce

October 31, 2018October 31, 2018

BMW, Cartier, Lego, Louis Vuitton, Nescafé, and Rolex among 270 Winners of the 2018 World Branding Awards at Kensington Palace. LONDON, October 31, 2018 –...

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Ben & Jerry’s Chills Out with Pecan Resist

Joshua Hughes

October 31, 2018October 31, 2018

Ben & Jerry’s has introduced a new limited-batch ice cream flavour, Pecan Resist. To back the product release, a campaign has debuted. Confectionery giant, Ben...

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Campaigns Featured News Videos

Honor Lights Up India with #YehDiwali Campaign

Deborah Joy Peter

October 31, 2018October 31, 2018

Huawei-owned smartphone brand, Honor, has created a push for India in line with the upcoming Diwali festivities to celebrate human bonds. Honor has launched a campaign in...

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Branding Featured News

Modasana Names Cecilia Rodriguez Ambassador

Olivia Pearce

October 31, 2018October 31, 2018

Stockings company, Modasana, has named Argentinian model, Cecilia Rodriguez, its ambassador to drive visual branding around its products. Premium Italian stockings and tights brand, Modasana,...