World Branding Forum

Read Time:59 Second

British bath and body giant, Baylis & Harding, is growing its American footprint through Walgreens. The deal spans in-store and online retail. UK body care...

Read Time:1 Minute, 17 Second

LG Electronics Powers Up Innovation with ThinQ

Thomas Ng

November 7, 2018November 7, 2018

LG Electronics has launched a digital campaign in line with its ThinQ portfolio to reflect the artificial intelligence capabilities of key products. LG Electronics has...

Read Time:48 Second

Branding Featured News

Victoria’s Secret Slips Elsa Hosk into Fantasy Bra

Olivia Pearce

November 7, 2018November 7, 2018

Victoria’s Secret angel, Elsa Hosk, will wear the new Dream Angels Fantasy Bra designed exclusively by Atelier Swarovski for the brand. Victoria’s Secret has introduced...

Read Time:1 Minute, 33 Second

Featured Marketing News

Air Canada Blends Culinary and Virtual Reality

Joshua Hughes

November 7, 2018November 7, 2018

Targeting Washington DC travellers, a latest push by Air Canada will entail a pop-up called Poutinerie, virtual reality experiences, and more. Air Canada will activate...

Read Time:1 Minute, 15 Second

Branding Featured News Videos

OPPO Colours Diwali Happiness Starry Purple

Olivia Pearce

November 6, 2018November 6, 2018

OPPO has rolled out a campaign for India. Titled Your Best Diwali Gift, it features the F9 Pro Starry Purple and stars television's Kiara Advani....

Read Time:1 Minute, 3 Second

Campaigns Featured News Videos

Tourisme Montreal Inspires Mexicans to Travel

Deborah Joy Peter

November 6, 2018November 6, 2018

Tourisme Montreal has rolled out its first promotional campaign in Mexico to interest more Mexican travellers in the iconic Canadian city. Tourisme Montreal has launched...

Read Time:1 Minute, 16 Second

Sony Makes Music with Bamboo Flute Orchestra

Thomas Ng

November 6, 2018November 6, 2018

Released by Sony Music, the Jupiter video performed by Bamboo Flute Orchestra features the animated likenesses of its five female members. Sony Music has released a...

Read Time:1 Minute, 41 Second

Advertising Featured News Videos

Air China Welcomes Brits to Land Their Dreams

Joshua Hughes

November 6, 2018November 6, 2018

Air China has launched an advertising push in the United Kingdom to inspire British globetrotters to fulfil their travel goals through the airline. Air China has...

Read Time:57 Second

Branding Featured News Videos

Carvana Breaks the Internet with Ralph

Olivia Pearce

November 5, 2018November 7, 2018

Carvana and the characters from Disney’s Ralph Breaks the Internet are joining forces for a multi-channel campaign to make car-buying fun. Online used car retailer,...

Read Time:1 Minute, 4 Second

Advertising Featured News Videos

Planters Releases #SaveYourNuts Push for Men

Joshua Hughes

November 5, 2018November 5, 2018

Planters and mascot, Mr. Peanut, have created a campaign focused on men’s health. Titled #SaveYourNuts, the push features a tutorial video. Snack giant, Planters and...

Read Time:1 Minute, 21 Second

Featured Marketing News

Andaz Capital Gate Abu Dhabi Officially Debuts

Deborah Joy Peter

November 5, 2018November 5, 2018

The newly premiered ‘Leaning Tower of Abu Dhabi’ location marks the first property under the Andaz brand operated by Hyatt in the region. Hyatt has...

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MSL US Welcomes Diana Littman as CEO

Anisha Kapoor

November 5, 2018November 5, 2018

Publicis has hired Diana Littman as MSL CEO. In the role, she will also serve on the group’s Executive Committee to drive deeper capability. Publicis...