World Branding Forum

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Phu Nhuan Jewelry has partnered with digital marketing agency, Mirum Vietnam, to develop its latest creative push dubbed True Love. Vietnamese jeweller, Phu Nhuan Jewelry,...

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Branding Featured News

Vuzix Does Augmented Reality with AccuWeather

Olivia Pearce

December 31, 2018December 31, 2018

Vuzix and AccuWeather have forged a deal to bring interactive weather experiences to Blade Smart Glasses wearers across the globe. Smart glasses and augmented reality...

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British Airways Gets on Board with Virtual Reality

Thomas Ng

December 31, 2018January 4, 2019

British Airways is offering travellers a 360-degree tour of its Club World cabin using virtual reality to showcase what the upgrade features. British Airways will...

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Newell Picks WPP for Global Communications

Anisha Kapoor

December 31, 2018December 31, 2018

Following a review of some of its agency relationships, Newell Brands has named WPP communications partner for its worldwide portfolio. Premier consumer goods company, Newell, has...

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Campaigns Featured News Videos

CarGurus Revs Up with New Brand Campaign

Deborah Joy Peter

December 28, 2018December 28, 2018

CarGurus has put together a third creative campaign targeting its American audience. The push spans television and digital advertising. Online automotive platform, CarGurus, has released...

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Advertising Featured News

Planet Fitness Gets into the Smoove Groove

Joshua Hughes

December 28, 2018December 28, 2018

Planet Fitness has teamed up with J.B. Smoove for a new ad campaign focused on driving membership and empowering people to get healthy. Planet Fitness has...

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Branding Featured News

UFC Lands PokerStars as Official Poker Partner

Olivia Pearce

December 28, 2018December 28, 2018

UFC has added PokerStars to its roster of global sponsors. The brand hops on board as official poker partner of the martial arts organisation. UFC and...

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Featured Marketing News

Hilton Garden Inn Opens on Hainan Island

Anisha Kapoor

December 28, 2018January 4, 2019

With the launch of a new property on Hainan Island, the Hilton Garden Inn brand extends its hospitality footprint and presence into Sanya. The Hilton...

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Branding Featured News

Kellogg’s Unveils Protein Honey Almond Cereal

Deborah Joy Peter

December 27, 2018January 4, 2019

Kellogg’s has unveiled the latest product from its Special K portfolio. The new entry features whole grains with honey, almonds, and more. Kellogg’s has released...

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Featured Marketing News

Obagi Launches Clinical Collection on Sephora

Anisha Kapoor

December 27, 2018January 4, 2019

Obagi has rolled out the latest offerings from its Clinical collection on Sephora. The new products help with skin health issues and aging. Premium skincare brand, Obagi,...

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Zynga Goes Big with Small Giant Takeover

Thomas Ng

December 27, 2018January 4, 2019

Zynga has inked a deal to acquire Helsinki mobile game studio, Small Giant Games. The transaction is expected to close on 1 January 2019. Zynga...

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Campaigns Featured News Videos

Zift Touts Benefits of App with Campaign

Olivia Pearce

December 27, 2018January 4, 2019

Mobile app service, Zift, has kicked off an advertising campaign across television to educate parents with young children on its advantages. Zift, the mobile app...