World Branding Forum

Read Time:48 Second

Hyundai has announced the appointment of seven-member music group, BTS, as the global brand ambassadors for its Palisade SUV. Hyundai has named seven-member group, BTS,...

Read Time:1 Minute, 8 Second

Teleflora Delivers Christmas Surprise to Japan

Thomas Ng

November 27, 2018November 27, 2018

For the release of its Winter Holiday bouquet collection, Teleflora has created a special experience for a military mum based in Tokyo, Japan. Floral delivery...

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Branding Featured News

Moritz Grossmann Unveils Anniversary Collection

Olivia Pearce

November 27, 2018November 27, 2018

To showcase the release of its new 24-piece watch collection, Moritz Grossmann has created an interactive advent for its holiday auction. Moritz Grossmann will release twenty-four...

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Featured Marketing News

Kavalan Raises Glass to Distillery Select Debut

Anisha Kapoor

November 27, 2018November 27, 2018

Distillery Select by Kavalan is served in a bottle with a silhouette inspired by the shape of Taiwan’s tallest skyscraper—Taipei 101. Alcoholic beverages maker, Kavalan, has...

Read Time:1 Minute, 24 Second

Advertising Featured News Videos

Petco Barks Up the Right Tree for Christmas

Joshua Hughes

November 26, 2018November 27, 2018

Petco has released its Holiday Tails push across multiple channels to include broadcast, digital, social media, and in-store advertising. Petco has created a campaign encouraging...

Read Time:1 Minute, 31 Second

Branding Featured News Videos

Avon Rejects Violence and Inspires Change

Olivia Pearce

November 26, 2018November 27, 2018

Avon has rolled out a global campaign titled #EmbraceTheChange to put an end to violence against women and girls all across the world. Avon has introduced a...

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Featured Marketing News

Krispy Kreme Rings in the Holiday Season

Deborah Joy Peter

November 26, 2018November 27, 2018

Krispy Kreme has launched a limited-edition doughnut selection and classic seasonal beverage in time for the holiday season. Krispy Kreme has announced the return of...

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Merck Drives Embracing Carers Movement

Thomas Ng

November 26, 2018November 27, 2018

Merck has created a new campaign in line with its Embracing Carers platform to help carers in the UK recognise their role and get support....

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Branding Featured News

British Airways Sweetens American Travel Deal

Olivia Pearce

November 23, 2018November 23, 2018

British Airways and American Airlines are teaming up to offer travellers new routes from London to several cities across the United States. In tandem with...

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Featured Marketing News

WestJet Spreads Wings with Dublin Service

Deborah Joy Peter

November 23, 2018November 23, 2018

WestJet is launching a seasonal nonstop service that goes from Halifax to Dublin. The flight service will run from 29 April to 25 October 2019....

Read Time:1 Minute, 18 Second

7-Eleven Canada First to Tap WeChat and Alipay

Thomas Ng

November 23, 2018November 23, 2018

Flaunting its tech savvy, 7-Eleven has embraced mobile payments by introducing WeChat Pay and Alipay at participating stores in Canada. Convenience retailer, 7-Eleven, has announced that...

Read Time:1 Minute, 35 Second

Advertising Featured News

Grey Grows New York with Four Creative Heads

Joshua Hughes

November 23, 2018November 23, 2018

Grey has added to its creative leadership with the appointment of four new executive creative directors at its flagship office in New York. Worldwide chief...