World Branding Forum

Read Time:1 Minute, 37 Second

Extending its 2018 Calvin Klein Jeans global ad campaign experience, the brand is partnering with Amazon for an immersive activation event. Calvin Klein is combining...

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Branding Featured News Videos

British Airways Gets Dressed by Ozwald Boateng

Olivia Pearce

October 4, 2018October 6, 2018

British Airways has named Ozwald Boateng to its line-up of designers, a charge that will see him design uniforms for 32,000 employees. British Airways has...

Read Time:1 Minute, 30 Second

Campaigns Featured News Videos

Luxury Card Stars Lily Aldridge in Campaign

Deborah Joy Peter

October 4, 2018October 4, 2018

Luxury Card has engaged model, Lily Aldridge, for the latest executions around its Experience More push. She appears in TV and digital spots. Re-energising its...

Read Time:1 Minute, 12 Second

Featured Marketing News

Guess Grows Mexico Footprint with Fiftieth Store

Anisha Kapoor

October 4, 2018October 4, 2018

To support its expansion plans for Latin America, Guess has opened its latest store in Mexico, which is located at the all-new Paseo Queretaro. Guess has...