World Branding Forum

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Results of #FIFAStadiumDJ voting have been added to the FIFA Stadium Playlist on Spotify FIFA has netted its most retweeted tweet ever thanks to the...

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Featured Marketing News

British Airways Introduces New Comedy Content Onboard Its Flights

Nathaniel Mark

July 11, 2018

British Airways introduces five Soho Theatre comedy shows from well-known comedians on its long-haul in-flight entertainment system British Airways is bringing laughter to the skies...

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Campaigns Featured News

adidas Running Movement Unites Nearly One Million Runners Against Pollution

Olivia Pearce

July 11, 2018

Nearly one million runners from all over the world joined adidas and Parley For The Oceans during Run For The Oceans 2018 Today, adidas Running...

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Campaigns Featured News

One-Off MINI Auctioned for Good Cause at Festival of Speed 2018

Olivia Pearce

July 11, 2018July 11, 2018

One-off 3 door MINI to be presented to one of the chosen charities of the Duke and Duchess of Sussex For a quarter of a...

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Featured Marketing News

BMW Group Expands Footprint in China with BMW Brilliance Automotive Joint Venture

Nathaniel Mark

July 10, 2018

Further step in the growth of BMW brand in China with long-term framework for expansion of BMW Brilliance Automotive (BBA) joint venture The BMW Group...

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Branding Featured News

Asics to Become IPC Official Supplier and Benefit Paralympic Movement

Olivia Pearce

July 10, 2018

ASICS will supply competition kit for around 300 Paralympic athletes in 2020 covering the Paralympic Games period ASICS Corporation concluded a contract with the International Paralympic Committee...

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Advertising Featured News

evian Unveils New Advertising in the US after Nearly a Decade of the Baby Saga

Joshua Hughes

July 9, 2018

The new evian creative draws inspiration from how people live young, and emphasises that Live young is more than an age, it is an attitude...

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Alibaba and Guess Collaborate to Bring Artificial Intelligence to Fashion

Thomas Ng

July 9, 2018

Shop concept that offers glimpse of the future for fashion retailers and shoppers successfully launched by Guess and Alibaba GUESS? has reached another major milestone in...

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Advertising Featured News

Mercedes-Benz Launches New C-Class International Marketing Campaign

Joshua Hughes

July 6, 2018

"Never Stop Improving" from Mercedes-Benz highlights elite athletes who train day after day to refine and improve their performance The market launch of the new...

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Featured Marketing News

World Cup and Heatwave Promise Biggest UK BBQ Parties for Years

Nathaniel Mark

July 6, 2018June 13, 2023

Brits are turning the week into a huge nationwide World Cup BBQ celebration With temperatures nudging the early 30s and England’s World Cup campaign continuing...

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Featured Marketing News

Lufthansa Group Bags Top Three Spots in Business Traveller Awards

Nathaniel Mark

July 6, 2018June 13, 2023

A total of four awards for Austrian Airlines, Lufthansa and SWISS at this year's Business Traveller Awards At this year's Business Traveller Awards, which were...

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Branding Featured News

adidas Brings Colour to London with New High-Performance Tennis Collection

Olivia Pearce

July 5, 2018

The new collection from adidas will be worn on the court at the US Open series by world-class athletes including Angelique Kerber and Lucas Pouille adidas...