World Branding Forum

May 15, 2018May 15, 2018

New Addition Helder Santo to Bring Experience from R/GA, Digitas, and mcgarrybowen to Wunderman New York Wunderman, a global digital agency, announced that Helder Santo has...

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Branding Featured News

British Airways Adds the Sounds of Mozart and Verdi to Its In-flight Entertainment

May 14, 2018June 13, 2023

Selection of Ten London Symphony Orchestra Albums to Bring Music to Travellers' Ears Aboard British Airways Flights Announcement by British Airways is music to the...

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Visa Returns Zlatan Ibrahimović to the 2018 FIFA World Cup

May 14, 2018June 13, 2023

FIFA Payment Partner Visa Launches Global Marketing Campaign Featuring Football Superstar to Help Fans Defeat Fear of Missing Out this Summer Visa, the Official Payment...

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Beko Raises a Staggering €1,000,000 in 11 Days for UNICEF

May 14, 2018July 12, 2018

May 14, 2018May 14, 2018

Campaign by Beko Aims to Help Tackle Childhood Obesity with #EatLikeaPro Initiative Home appliances brand, Beko, recently set out on a mission to raise awareness...

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Huawei Signs Global Strategic Partnership with Dubai Tourism

Thomas Ng

Partnership Will Serve to Bring the Digital Capabilities of Huawei Mobile Services to Dubai, and to Other Countries and Regions around the World The Consumer Business Group...

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Advertising Industry

Publicis Media Moves to Iconic Former BBC Television Centre

May 14, 2018

Move by Publicis Media Follows £1.5 Billion Makeover by Stanhope, Mitsui, and AIMCo Publicis Media today announced that it is moving its six media agency...

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Bella Hadid and Alexander Wang Join Magnum Campaign in Cannes

May 11, 2018May 11, 2018

Magnum and Alexander Wang unveil the MAGNUM X ALEXANDER WANG Cooler Bag, Whilst Bella Shows What It Means to "Take Pleasure Seriously" Magnum was joined...

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Beko Gives up Sleeve Branding to Encourage Healthy Eating for Children

May 11, 2018

Eat Like a Pro Campaign by Beko on a Mission to Raise €1,000,000 for UNICEF On 6 May, during El Clásico (FC Barcelona vs Real...

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Industry Marketing

Rogers & Cowan Acquires London Based ITB Worldwide

May 11, 2018June 13, 2023

ITB Agency to Be Run by Emma Gregson and Matthew Pitcher as Managing Directors ITB Worldwide, one of Europe's leading entertainment marketing agencies, has been...

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Industry Marketing

TBWA \ Chiat \ Day New York Taps Al Merry for Creative Director Role

Campaigns Featured News Technology

May 10, 2018

Merry Joins Growing Creative Department at TBWA, Bringing Experience from Wieden+Kennedy TBWA \ Chiat \ Day New York has announced that Al Merry will join the...

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Cathay Pacific Launches Asia Miles Marketing Campaign