World Branding Forum

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All Creative Responsibilities Handled by 215 McCann Partnering with Casanova//McCann The San Francisco Giants announced that it has named 215 McCann as its new advertising...

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Mercedes-Benz Awards International Budget to Publicis

Olivia Pearce

February 14, 2018February 14, 2018

Publicis to Set Up New Agency in Berlin to Align Brand and Product Content Following a one-year selection process, Mercedes-Benz has decided to cooperate with...

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LEGO Makes Children’s Brick-Building Dreams Take Flight

Thomas Ng

February 14, 2018

Visitors at LEGO World Expo to Experience and Play with New Technology Combining LEGO Bricks and Drones From 15 to 18 February, children and families...

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Campaigns Featured News

Procter and Gamble Discusses Gender Bias with Global Olympians

Olivia Pearce

February 14, 2018

Procter and Gamble's Winter Games “Love Over Bias” Campaign Continues Commitment to Gender Equality As part of the Olympic Winter Games PyeongChang 2018, Procter and...

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Advertising Industry Marketing

Ogilvy Group UK Welcomes Michael Frohlich as Group CEO

Anisha Kapoor

February 14, 2018

Long-Time leader at Ogilvy UK & EMEA, Frohlich Has Been at the Helm of the Fully-Integrated WPP British Airways (IAG) Team Ogilvy Group UK announces...

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Acer Wins 12 iF Design Awards

Thomas Ng

February 13, 2018February 14, 2018

Predator Gaming Device, Software and Packaging Designs Lead the Way for Acer at the Awards Acer today announced that it has been honoured with 12...

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Industry Marketing Technology

Meredith Partners with Google on Its New AMP Stories Launch

Anisha Kapoor

February 13, 2018

PEOPLE Is First Meredith Brand to Launch on AMP Stories Meredith Corporation announced today that it is among the beta publishers launching AMP Stories, which...

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Featured Marketing News

Cobra Electronics Partners with NASCAR’s Bubba Wallace

Nathaniel Mark

February 13, 2018

Bubba Wallace to Serve as Brand Ambassador for Cobra Line of Mobile Electronics Cobra Electronics, a leading designer and marketer of award-winning automotive, mobile and...

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Campaigns Featured News

Bud Light Celebrates its Texan Roots

Olivia Pearce

February 13, 2018

Josh Abbott Band and Siggno Partners with Bud Light to Honour 30 Plus Years of Brewing in the Lonestar US State Bud Light, a light lager...

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Industry Marketing Technology

Rakuten Marketing CTO Receives Esteemed Service Excellence Award

Anisha Kapoor

February 13, 2018February 14, 2018

Dr Richter of Rakuten Marketing Works with IAB Tech Lab to Stay Ahead of AI Technology Advancements Rakuten Marketing, a leading technology company that enables...

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Advertising Industry Marketing

GroupM to Acquire Majority Stake in The Glitch in India

Anisha Kapoor

February 12, 2018June 13, 2023

WPP, a communications services group, announced that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a...

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Campaigns Featured News

Toyota “Start Your Impossible” Campaign Reflects Olympic Spirit

Olivia Pearce

February 12, 2018February 12, 2018

Commercials from Toyota Global Campaign Airing During Olympic and Paralympic Winter Games PyeongChang 2018 Created in honour of Toyota's shift to a mobility company and...