World Branding Forum

Read Time:1 Minute, 42 Second

PMX focused on closing gap between performance and brand marketing says Jeff Johnson PMX Agency has named Jeff Johnson as its Executive Vice President. In...

Read Time:2 Minute, 32 Second

Branding Featured News

Diet Coke Rebrands with Refreshing New Look and Flavours

Olivia Pearce

January 11, 2018February 5, 2018

New-Generation Millienials Become Target of the Diet Coke Modernisation The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and...

Read Time:1 Minute, 50 Second

Branding Featured News

Verifone and Alipay Expand Global Partnership with Lacoste Deal

Nathaniel Mark

January 11, 2018

Alipay Enablement to Attract the 3 Million Chinese Tourists Annually in the U.S. Verifone and Alipay announced that they have expanded their global partnership to...

Read Time:2 Minute, 40 Second

Branding Featured Marketing News

Dubai Airports and ITP Launch Time Out DXB

Anisha Kapoor

January 11, 2018

Time Out DXB to offer insider view of Dubai's Airport and City In a world-first, Dubai Airports and ITP Media Group have joined to launch...

Read Time:1 Minute, 40 Second

Industry Marketing

Kantar and Second City’s Brandstage Sets the Marketing Stage

Anisha Kapoor

January 11, 2018

Brandstage to offer fresh consumer insights and growth exploration to partners Kantar, the data investment management division of WPP, and an insight, information and consultancy group,...

Read Time:1 Minute, 54 Second

Wolverine’s Product Development More Efficient with Citrix

Thomas Ng

January 10, 2018January 10, 2018

Citrix Technology Reduces 425-day process to 140 days, claims global footwear marketer Working with Citrix and Microsoft, Coretek Services, an IT consulting company, developed a...

Read Time:2 Minute, 34 Second

Campaigns Featured News

JetBlue Campaign Encourages Young Girls toward STEM Careers

Olivia Pearce

January 10, 2018June 13, 2023

“Even More Girls—In Tech” by JetBlue aims to boost number of women involved in the aviation industry JetBlue is continuing its mission of Inspiring Humanity. The...

Read Time:1 Minute, 48 Second

Branding Featured Industry

Brilliance Auto and Renault Join Hands Exploring the International Market

Nathaniel Mark

January 10, 2018January 10, 2018

Collaboration Opens Foreign Market Opportunity for Brilliance China's Brilliance Auto Group recently entered a deal with the Renault Group to set up the Renault Brilliance...

Read Time:2 Minute, 16 Second

Industry Marketing

Accenture to Acquire German Mackevision

Anisha Kapoor

January 10, 2018

Award-winning visual effects team, Mackevision to break new grounds with immersive content Accenture announced that they have entered into an agreement to acquire Germany-based Mackevision,...

Read Time:1 Minute, 49 Second

Featured Marketing News

Toyota Europe and Dassault Systèmes Collaborate on Digital Marketing

Anisha Kapoor

January 9, 2018

Localised content for Toyota vehicle launches customises car buying experiences Dassault Systèmes and Toyota Motor Europe have signed a three-year contract to collaborate on an...

Read Time:1 Minute, 56 Second

Featured Marketing News

Car-Buying Reimagined with HARMAN and Samsung SDS

Nathaniel Mark

January 9, 2018

The HARMAN-Samsung SDS joint solution transforms the showroom for personalised consumer experiences HARMAN International, a company focused on connected technologies for automotive, consumer and enterprise...

Read Time:2 Minute, 13 Second

Branding Featured News

Superdry Signs with Centric Software to Support Growth

Olivia Pearce

January 9, 2018January 9, 2018

Centric PLM to Help Streamline Superdry Brand Processes Superdry, a global digital brand, has selected Centric Software to provide its Product Lifecycle Management solution. The software...