World Branding Forum

VELCRO HANGables Removable Wall Fasteners Star Alongside Cast of Characters in New Digital Ad Spots that Celebrate Self Expression and Aim to Create Community of...

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Branding Featured News

Casio G-SHOCK Celebrates 35 Years of Innovation With Anniversary Event

G-SHOCK kicked off its yearlong 35th-anniversary celebration with an exclusive press conference and live performances by DJ and founder of streetwear brand Off-White, Virgil Abloh,...

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Branding Featured News

Navistar and Hoang Huy Sign MOU To Export Up To US$1.8 Billion

Advertising Industry Marketing

The Navistar and Hoang Huy signing took place at the Presidential Palace, and was witnessed by the President of the United States, Donald Trump, and...

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Backe Wins Gold and Silver in International Davey Awards

Backe Marketing and Advertising Agency Earns 2 Golds and 2 Silvers in Global Creative Competition Backe, a digital marketing and brand communications agency, has garnered Gold...

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Branding Featured News

Reebok Partners with Victoria Beckham in New Innovative Collection

Victoria Beckham and Reebok join forces to empower women around the world; introduce Reebok x Victoria Beckham collection Global fitness and lifestyle brand, Reebok, announced a pivotal...

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Featured Marketing News

EA and Maxis Launch Two Fan-Requested The Sims 4 Games

The Sims 4 will launch on 17 November on Xbox One and PlayStation 4 consoles worldwide, ushering in the iconic game players know and love...

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Featured Marketing News

Alibaba Group Generated Almost US$12 Billion In First 2 Hours of Shopping Festival

Alibaba Group 2017 11.11 Global Shopping Festival saw participation from more than 140,000 brands Alibaba Group Holding Limited announced that it generated nearly US$12 billion/£9.1 billion...

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Advertising Industry

Kirk McDonald Named CMO of AT&T Advertising and Analytics Company

Featured Marketing News Technology

As CMO, Kirk McDonald is responsible for the creation and implementation of the marketing strategy for the company AT&T named Kirk McDonald as Chief Marketing Officer of...

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NCR Unveils All-in-One Commerce Station and Partners with Samsung

Thomas Ng

November 9, 2017

The new NCR Silver Quantum commerce station features an integrated payment device with mobile wallet acceptance capability, customer display, loyalty scanner and Samsung Galaxy tablet...

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Campaigns Featured Marketing News

Disney #DreamBigPrincess Photo Campaign Exhibited at UN HQ in New York

Campaigns Featured Marketing News

November 9, 2017

#DreamBigPrincess photos shared on social media generated 1 million likes and shares in just 5 days, enabling a US $1 million/£760k donation from Disney to...

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ANA Continues Groundbreaking ‘Experience Class’ Campaign