World Branding Forum

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Official Beer of the NFL Introduces the Bud Light Touchdown Glass at Patriots Opener to Commemorate Super Bowl LI Victory With the 2017 NFL season...

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Mountain Dew launches “The Walking Dead Encounter” AR App

Thomas Ng

September 6, 2017

AMC and Mountain Dew today announced a comprehensive partnership timed to the upcoming eighth season of "The Walking Dead" The partnership includes the launch of...

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Branding Featured News

iQIYI Ropes in Youth Idol Kris Wu in New Brand Strategy

Thomas Ng

September 6, 2017

iQIYI, a leading online video and entertainment service provider in China, today announced that it has appointed Kris Wu, a popular idol in the country,...

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Branding Featured News

Iconic Astir Palace will become first Four Seasons Hotel in Greece

Olivia Pearce

September 6, 2017

Four Seasons Astir Palace Hotel Athens to open following extensive renovations to existing property Four Seasons Hotels and Resorts, a leading luxury hospitality company, and...

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Advertising Featured News Videos

Toyota Camry Evokes Emotion with Sensations

Joshua Hughes

September 5, 2017September 5, 2017

Toyota has rolled out a campaign around its 2018 Camry which entails such elements as digital, print, broadcast, social, outdoor, and cinema. Toyota has launched...

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Campaigns Featured News

Dockers Launches Global Creative Platform – “Always On”

Olivia Pearce

September 5, 2017September 5, 2017

The Dockers brand has launched a new brand platform “Always On,” a global campaign developed in collaboration with FCB West The campaign will start appearing...

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Featured Marketing News

Essence Welcomes Maxus Team Aboard in Korea

Deborah Joy Peter

September 5, 2017September 5, 2017

The team members and clients of Maxus are joining Essence in Korea. The move is in tandem with GroupM’s global re-organisation strategy. Maxus is set...

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Industry Public Relations

PRCA expels Bell Pottinger after South Africa investigation

Anisha Kapoor

September 5, 2017September 5, 2017

The Public Relations and Communications Association (PRCA) announced today that it has imposed its most serious sanctions on Bell Pottinger, following the…

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Featured Industry Technology Videos

Jaguar Land Rover Uses Gorillaz App for Recruitment

Joshua Hughes

September 4, 2017September 5, 2017

Global recruitment campaign proves successful as Jaguar Land Rover hires first engineer Jaguar Land Rover has hired the first of the next generation of electronics...

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Featured Marketing News

Disney Store Opens Second Outlet in Shanghai

Olivia Pearce

September 1, 2017September 5, 2017

The new store offers unique mix of locally and internationally designed products Disney Store has opened the doors of its newest store at the HKRI...

Read Time:1 Minute, 18 Second

Branding Featured News

Macy’s Takes Comfort Home with Premium Bedding Line

Olivia Pearce

August 25, 2017August 25, 2017

Macy's has partnered with Lucky Brand to launch a bedding line which features five premium offerings to include quilts, throws, and more. Macy's has launched...

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Design Featured News

Conor McGregor Samples Apparel with David August

Joshua Hughes

August 25, 2017August 26, 2017

Conor McGregor has teamed up with the custom clothing brand, David August, to roll out August McGregor, a brand new menswear label. Custom clothing brand,...