World Branding Forum

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Media Company Uses AI to Engage with Consumers at Scale via Social Channels Respondology, a patented new Cost-Per-Click (CPC) media platform that turns social channels...

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Industry Technology

Immersion: Hossam Bahlool Appointed Marketing VP

Anisha Kapoor

September 22, 2017September 22, 2017

Bahlool’s expertise augments Immersion’s strength in mobile, social, and automotive industries Immersion Corporation, the leading developer and licensor of touch feedback technology, today announced the...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...

Read Time:2 Minute, 16 Second

Advertising Industry

Wunderman Takes Majority Stake in Pierry

Anisha Kapoor

September 21, 2017

Wunderman Takes Majority Stake in Salesforce-focused Consultancy Pierry WPP announces that its wholly owned global digital agency Wunderman has acquired a majority stake in Pierry,...

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Campaigns Featured News

Ricoh Joins Fight against Alzheimer’s Disease

Anisha Kapoor

September 21, 2017

New partnership between Ricoh and leading global charity, Alzheimer’s Research, on World Alzheimer's Day The partnership will see Ricoh and Alzheimer’s Research co-produce a number...

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Featured Marketing News

Petsmart Collaborates With Adventure Cats for Feline Pet Gear

Olivia Pearce

September 21, 2017

Co-founded by Laura Moss, AdventureCats.org is a resource for adventurous pet parents highlighting cats who hike, camp, canoe, sail and kayak With the recent launch...

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Branding Featured News

Team Visa Roster for Olympic and Paralympic Winter Games Revealed

Olivia Pearce

September 20, 2017February 5, 2018

Roster features athletes from 17 countries, including Mikaela Shiffrin, Chloe Kim, Gus Kenworthy, Oksana Masters, Mark McMorris, Kamil Stoch and Lee, Sang Hwa Visa today...

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Campaigns Featured News

Budweiser Offers 150,000 Lyft Trips in Safe Rides Campaign

Olivia Pearce

September 20, 2017June 13, 2023

Largest-of-Its-Kind Anti-Drink Driving Programme To Gives 10,000 Free Round-Trip Lyft Rides Budweiser today announced the bold next step in its Give A Damn campaign, together...

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Featured Marketing News

Hilton Honors Members Can Now Shop with Points on Amazon

Anisha Kapoor

September 20, 2017

Amazon Shop with Points offers Hilton Honors members yet another way to use their Points Hilton announced that its 66 million Hilton Honors members can...

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Advertising Industry

Pandora Launches Video Plus for All Advertisers

Joshua Hughes

September 20, 2017

New Ad Product Unlocks Valuable Features for Listeners and Delivers Authentic Attention to Brands Pandora has announced that Video Plus is now available to all...

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Campaigns Featured News

Michael Phelps Teams Up With Nulo To Inspire Pet Parents

Joshua Hughes

September 19, 2017

Nulo and Phelps Encourage Pet Parents to Take Back Control of Their Pet's Bowl Nulo Pet Food has launched WE DECIDE, its most expansive pet...

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Featured Marketing News Technology Videos

The North Face Launches New Ventrix Jacket With Song Released Through Movement

Olivia Pearce

September 19, 2017

Maggie Rogers fans can hear new outdoors-inspired track "Split Stones" exclusively through interactive digital experience The North Face today officially launched the new insulated Ventrix...