World Branding Forum

Read Time:2 Minute, 7 Second

New #CleanTheMean Campaign Spotlights Kids' Transformation From Bullying Targets to Bullying Prevention Advocates and Will Raise US $1/£0.75 for Every Post Shared This Year October...

Read Time:1 Minute, 46 Second

Featured Marketing News Technology

Sharp’s New Vision to Transform Various Fields

Thomas Ng

October 2, 2017October 2, 2017

Sharp Corporation to Expand Upon Its “Changing the World with 8K and AIoT” Vision The era of 8K began in earnest on August 31, as...

Read Time:2 Minute, 34 Second

Featured Marketing News

LG Electronics Ad Features Busy Phillips in Real #MomLife

Anisha Kapoor

October 2, 2017October 2, 2017

Comedic Video Series Takes on Stigmas of 'Picture Perfect' Parenting, Empowering Moms to Embrace Life's Messes with the Help of the LG SideKick Pedestal Washer...

Read Time:1 Minute, 21 Second

Advertising Industry

Kantar Media Innovation Agenda Strengthened with TechEdge

Joshua Hughes

October 2, 2017October 2, 2017

Dedicated Business Unit to Support Applications Used Across 69 Markets Kantar Media, a global leader in media intelligence and TechEdge, a leading software supplier for...

Read Time:2 Minute, 45 Second

JetBlue Commits to Puerto Rico Hurricane Relief

Anisha Kapoor

September 29, 2017

100x35 JetBlue outlines the airline’s commitment to launching 35 initiatives over the next 100 days—and beyond—to support the needs of crewmembers, customers, and communities in...

Read Time:2 Minute, 38 Second

Campaigns Featured Marketing

GroundTruth and Taco Bell Campaign Boosts Live Más Scholarship

Olivia Pearce

September 29, 2017September 29, 2017

Scholarship Programme Benefits from Heightened Media Awareness and a Portion of Doritos Locos Tacos Sales GroundTruth (formerly xAd), the leading global technology platform driving offline...

Read Time:2 Minute, 23 Second

Campaigns Featured News

blu “Something Better” Campaign Spotlights Vaping Category

Olivia Pearce

September 29, 2017September 29, 2017

Real Consumers and Tastemakers Share Their Journey to “Something Better” and Experiences with blu on New Digital Campaign Hub blu, a pioneer in the electronic...

Read Time:2 Minute, 54 Second

Industry Marketing

Vungle Expands Globally with New Singapore Office

Anisha Kapoor

September 29, 2017June 2, 2023

Vungle, a Leading Performance Marketing Platform for In-App Video Ads, Announced It Has Opened an Office in Singapore As Latest Step in Its Expansion Throughout...

Read Time:2 Minute, 0 Second

Branding Featured News

Calvin Klein Announces New Stores in Shanghai and Düsseldorf

Olivia Pearce

September 28, 2017

Calvin Klein Aimed at Bringing a Best-in-Class Retail Experience to Key Markets and Shopping Destinations Around the World The brand, a wholly owned subsidiary of...

Read Time:2 Minute, 25 Second

Campaigns Featured News

Peet’s Coffee Launches “What Fills Your Cup?” Brand Campaign

Olivia Pearce

September 28, 2017September 28, 2017

In Debuting "Share Your Passion" Documentary Style Content, Pioneering Craft Coffee Brand, Peet's Coffee, Invites Consumers to Showcase the Pursuit of Aspirations that Enrich their...

Read Time:1 Minute, 43 Second

Featured Marketing News

Macy’s Launches New Star Rewards Loyalty

Anisha Kapoor

September 28, 2017September 28, 2017

Macy’s Announces the Reinvention of the Retailer’s Loyalty Programme, Star Rewards Using their Macy’s card and beginning 2 October 2017, Macy’s customers can enjoy an...

Read Time:1 Minute, 56 Second

Branding Industry News

Brand Pages Doubles with 42 New Companies on Agency Spotter

Olivia Pearce

September 28, 2017September 28, 2017

Popularity along with an overwhelming response from marketing decision makers and agency executives have prompted 42 new Brand Pages Brand Pages were first released at...