World Branding Forum

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New Libre technology introduced at the Amazon Alexa Summit hosted by Libre Wireless will enable OEMs and ODMs to build unique voice-enabled products Libre Wireless...

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Featured Marketing News

Conor McGregor Revealed as Global Cover Athlete for EA Sports UFC 3

Anisha Kapoor

November 3, 2017November 4, 2017

EA SPORTS UFC 3 introduces a new generation of fighting for fight fans powered by Real Player Motion Tech, a revolutionary new gameplay animation technology...

Read Time:3 Minute, 2 Second

Featured Marketing News

Procter and Gamble Launches Love Over Bias Olympic Games Film

Anisha Kapoor

November 3, 2017November 4, 2017

Procter and Gamble ‘Proud Sponsor of Moms’ campaign unveils short film on athletes overcoming bias ahead of the Olympic Winter Games PyeongChang 2018 Marking 100...

Read Time:1 Minute, 51 Second

Advertising Industry Marketing

Bryan Simkins Appointed by Innovid as SVP of Brand Solutions

Anisha Kapoor

November 3, 2017November 4, 2017

Simkins to be responsible for partnering with brands to craft data-driven video advertising solutions, leading this strategic and high growth area for Innovid Innovid, a...

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Campaigns Featured News

Paul McCartney Announces New Documentary with National Geographic

Olivia Pearce

November 2, 2017November 2, 2017

McCartney debuts new documentary short with National Geographic for his 'Meat Free Monday' campaign featuring Mary and Stella McCartney, Emma Stone and Woody Harrelson Paul...

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Branding Featured Marketing News

United Airlines Announces Team USA for Winter Games 2018

Olivia Pearce

November 2, 2017November 2, 2017

United Airlines unveils its sponsored athletes and exclusive customer opportunity to attend the Olympic Winter Games PyeongChang 2018 With only 100 days remaining before the...

Read Time:3 Minute, 55 Second

Advertising Featured Marketing News

Baha Mar Launches Multi-Million Dollar Advertising and Marketing Campaign

Anisha Kapoor

November 2, 2017November 2, 2017

Baha Mar global advertising and marketing campaign, LIFE SPECTACULAR, officially introducing the Caribbean resort destination to future guests Highlighting Baha Mar's power to elevate real-life...

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Advertising Branding Industry Marketing

Kantar and WPP Announce BrandZ Top 50 Most Valuable UK Brands

Anisha Kapoor

November 2, 2017November 2, 2017

BrandZ list includes some of the most famous brands in the world, and reflects the UK's role as a centre for financial services, energy exploration...

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Featured Marketing News Technology

Amazon Web Services and AT&T Expand Strategic Relationship

Thomas Ng

November 1, 2017November 2, 2017

AWS customers using AT&T connectivity can now have highly secure, flexible connectivity options to serve their cloud, cybersecurity and mobility needs AT&T is expanding business...

Read Time:1 Minute, 39 Second

Campaigns Featured News

Subway Launches “Live Feed” in Food Donation Efforts

Olivia Pearce

November 1, 2017November 1, 2017

More than 40,000 Subway restaurants will mark World Sandwich Day on Friday, 3 November, with a global "Live Feed" campaign to help fight hunger Participating...

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Branding Featured Marketing News

Eastman Launches Its Performance Films Pattern and Software Design Center

Anisha Kapoor

November 1, 2017November 1, 2017

Eastman has made significant investments to improve its capabilities in high-quality paint protection patterns and cutting software, and develops a world-class offering for its customers...

Read Time:1 Minute, 37 Second

Advertising Branding Industry

Y&R’s BAV Group Launches BAVSocial

Anisha Kapoor

November 1, 2017November 1, 2017

BAVSocial was developed in partnership with data leaders including IBM Watson, Pulsar, and Crimson Hexagon Y&R's BAV Group announced the launch of BAVSocial, a proprietary...