World Branding Forum

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KFC is saving money on its Value campaign by not spending money on a celebrity Colonel, allowing the brand to continue to offer complete meals...

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Featured Marketing News

Honor Smartphones Will Come to Latin America in 2018

Anisha Kapoor

December 21, 2017December 22, 2017

Honor ventures into Latin America bringing tech enthusiasts and smartphone users an elevated mobile phone experience Honor, an online smartphone brand geared towards digital natives,...

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Featured Marketing News

Johnnie Walker Releases Limited Edition Blue Label for Chinese New Year

Anisha Kapoor

December 21, 2017June 13, 2023

This year's luxurious Chinese New Year design for Johnnie Walker is inspired by the precious bond between man and dog In true festive spirit, Johnnie...

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Industry Marketing

Steve Warren Appointed CEO of Mapp Digital

Anisha Kapoor

December 21, 2017December 22, 2017

The appointment of Steven Warren prepares Mapp Digital for next phase of business growth Mapp Digital, a global independent marketing technology company, announced the appointment...