World Branding Forum

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Global Leader in Eye Care Launches New Consumer Education Campaign 'Invisible Edge' with Olympic Medallists Alcon, a division of Novartis, announced a new campaign called...

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Campaigns Featured Marketing News Public Relations

Julius Meinl to Launch Annual ‘Meet with a Poem’

Olivia Pearce

September 26, 2017September 26, 2017

Thousands to Reconnect in Julius Meinl Annual ‘Meet with a Poem’ Initiative Viennese coffee roaster, Julius Meinl, is launching its annual Meet With A Poem...

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Industry

Interbrand Reports Best Brands of 2017

Olivia Pearce

September 26, 2017September 26, 2017

Apple and Google Hold the Top Two Spots, while Ferrari, Netflix and Salesforce.com Enter the Interbrand Report Interbrand has named Apple, Google, and Microsoft as...

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Featured Marketing News

World Routes Marketing Award to Vancouver International Airport

Anisha Kapoor

September 26, 2017September 26, 2017

Vancouver International Airport was announced the overall winner of the World Routes Marketing Awards 2017 at a ceremony in Barcelona The World Routes Marketing Awards...

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Campaigns Featured Marketing News

Campaign to Target Key Demographic Groups Such As Millennials, Hispanics and Families

Olivia Pearce

September 25, 2017

Autotrader Launches its new "Shop All The Cars" Integrated US National Marketing Campaign On the heels of celebrating its 20th anniversary as the first US...

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Campaigns Featured News

The Y’s Second Phase US Nationwide Campaign Highlights “Us”

Olivia Pearce

September 25, 2017

"For a better us." Campaign Creative Focuses on Uniting People and Strengthening Community Bonds Through Programs and Resources Available at the Y Today, the YMCA...

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Industry Marketing

McCann Worldgroup Wins Big at Latin American Effie Awards

Nathaniel Mark

September 25, 2017

McCann Worldgroup won a total of 21 awards—4 Golds, 6 Silvers and 11 Bronzes, plus 14 finalists, from 6 agencies in 8 different markets across...

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Industry Marketing News Social Media

Forever21 and H&M Conquer Fast-Fashion Social Media

Anisha Kapoor

September 22, 2017September 22, 2017

New Research Identifies Winning and Losing Strategies for Brands on Social Media and Across the Web H&M and Forever21 are the most successful social media...

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News Social Media

Respondology’s Groundbreaking Advertising Week Launch

Thomas Ng

September 22, 2017September 22, 2017

Media Company Uses AI to Engage with Consumers at Scale via Social Channels Respondology, a patented new Cost-Per-Click (CPC) media platform that turns social channels...

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Industry Technology

Immersion: Hossam Bahlool Appointed Marketing VP

Anisha Kapoor

September 22, 2017September 22, 2017

Bahlool’s expertise augments Immersion’s strength in mobile, social, and automotive industries Immersion Corporation, the leading developer and licensor of touch feedback technology, today announced the...

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Advertising Campaigns Featured News

Coca-Cola’s First In-Game Advertising

Joshua Hughes

September 22, 2017February 5, 2018

Coca-Cola Signs Alex Hunter as Brand’s First Virtual Athlete Ahead of next summer’s 2018 FIFA World Cup, The Coca-Cola Company has released its first-ever in-game...

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Advertising Industry

Wunderman Takes Majority Stake in Pierry

Anisha Kapoor

September 21, 2017

Wunderman Takes Majority Stake in Salesforce-focused Consultancy Pierry WPP announces that its wholly owned global digital agency Wunderman has acquired a majority stake in Pierry,...