World Branding Forum

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100x35 JetBlue outlines the airline’s commitment to launching 35 initiatives over the next 100 days—and beyond—to support the needs of crewmembers, customers, and communities in...

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Campaigns Featured Marketing

GroundTruth and Taco Bell Campaign Boosts Live Más Scholarship

Olivia Pearce

September 29, 2017September 29, 2017

Scholarship Programme Benefits from Heightened Media Awareness and a Portion of Doritos Locos Tacos Sales GroundTruth (formerly xAd), the leading global technology platform driving offline...

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Campaigns Featured News

blu “Something Better” Campaign Spotlights Vaping Category

Olivia Pearce

September 29, 2017September 29, 2017

Real Consumers and Tastemakers Share Their Journey to “Something Better” and Experiences with blu on New Digital Campaign Hub blu, a pioneer in the electronic...

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Industry Marketing

Vungle Expands Globally with New Singapore Office

Anisha Kapoor

September 29, 2017June 2, 2023

Vungle, a Leading Performance Marketing Platform for In-App Video Ads, Announced It Has Opened an Office in Singapore As Latest Step in Its Expansion Throughout...

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Branding Featured News

Calvin Klein Announces New Stores in Shanghai and Düsseldorf

Olivia Pearce

September 28, 2017

Calvin Klein Aimed at Bringing a Best-in-Class Retail Experience to Key Markets and Shopping Destinations Around the World The brand, a wholly owned subsidiary of...

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Campaigns Featured News

Peet’s Coffee Launches “What Fills Your Cup?” Brand Campaign

Olivia Pearce

September 28, 2017September 28, 2017

In Debuting "Share Your Passion" Documentary Style Content, Pioneering Craft Coffee Brand, Peet's Coffee, Invites Consumers to Showcase the Pursuit of Aspirations that Enrich their...

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Featured Marketing News

Macy’s Launches New Star Rewards Loyalty

Anisha Kapoor

September 28, 2017September 28, 2017

Macy’s Announces the Reinvention of the Retailer’s Loyalty Programme, Star Rewards Using their Macy’s card and beginning 2 October 2017, Macy’s customers can enjoy an...

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Branding Industry News

Brand Pages Doubles with 42 New Companies on Agency Spotter

Olivia Pearce

September 28, 2017September 28, 2017

Popularity along with an overwhelming response from marketing decision makers and agency executives have prompted 42 new Brand Pages Brand Pages were first released at...

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Featured Marketing News

Quaker, The James Beard Foundation, and Chef Marco Team Up Against Food Waste

Anisha Kapoor

September 27, 2017September 27, 2017

More Taste, Less Waste Campaign Showcases How the Power of the Quaker Oat Can Transform Potentially Wasted Food into Nutritious, Delicious Recipes An astonishing 130...

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Campaigns Featured News

Bayer Leads Global Campaign for 10th World Contraception Day

Olivia Pearce

September 27, 2017September 27, 2017

Bayer Reinforces the Importance of Empowering Women to Make Informed Choices About Their Sexual and Reproductive Health with Their Healthcare Provider First launched in 2007,...

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Advertising Campaigns Featured Marketing News

“A World of Its Own” Unveiled by Mexico Tourism Board

Olivia Pearce

September 27, 2017September 27, 2017

Mexico Tourism Board Campaign Builds Upon Mexico's Positioning as a Mega-Destination, Offering Visitors a Lifetime of Experiences The Mexico Tourism Board unveiled a new global...

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Advertising Industry

Sherry Smith New CEO of Triad Retail Media

Joshua Hughes

September 27, 2017September 27, 2017

Global Leader in Digital Retail Media Announces New Chief Executive Officer Triad Retail Media has named Sherry Smith as its new Chief Executive Officer. She...