World Branding Forum

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Skechers has appointed singer-songwriter, Camila Cabello, to front a global campaign promoting the brand’s women’s footwear collection. Skechers is partnering with recording artiste, Camila Cabello,...

Read Time:1 Minute, 29 Second

Featured Marketing News

Kraft Heinz and Oprah Winfrey Debut O, That’s Good!

Anisha Kapoor

August 9, 2017August 9, 2017

Kraft Heinz and Oprah Winfrey have launched a new line of soups and sides at select grocery stores, which goes nationwide in October 2017. Kraft...

Read Time:1 Minute, 6 Second

Featured Marketing News

Coach X Selena Gomez Collection Sees Release

Deborah Joy Peter

August 8, 2017August 8, 2017

Coach has introduced a new collection in partnership with Selena Gomez featuring the Selena Grace bag and other accessories. Coach has debuted a new collection in...

Read Time:1 Minute, 14 Second

Branding Featured News

Jim Beam Unveils Vanilla Whiskey with Mila Kunis

Olivia Pearce

August 8, 2017August 8, 2017

Jim Beam has debuted a new flavour blending vanilla bean liqueur and Kentucky straight bourbon whiskey, with a push starring Mila Kunis. Jim Beam has...

Read Time:1 Minute, 25 Second

Advertising Featured News Videos

Wix Launches Reiko Wakai into Zero-Gravity Shoot

Joshua Hughes

August 8, 2017August 8, 2017

Wix has partnered with photographer and winner of its Capture Your Dream photo contest, Reiko Wakai, for a zero-gravity fashion editorial. Global software platform, Wix,...

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Lonely Whale Foundation Wants People to #StopSucking

Thomas Ng

August 8, 2017August 8, 2017

Lonely Whale Foundation has launched #StopSucking, a push urging consumers and establishments to switch to a straw-free environment. Lonely Whale Foundation, co-founded by actor and...

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Advertising Featured News Videos

Nordstrom Dresses to Inspire in Fall Campaign

Joshua Hughes

August 7, 2017August 9, 2017

Nordstrom partners with photographer, Max Fargo, and director, Clara Cullen, for latest ad push to capture styles the way people wear them. Nordstrom has launched a...

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Featured Marketing News

Papa John’s Rolls Out Gluten-Free Crust in the US

Anisha Kapoor

August 7, 2017August 7, 2017

Following a pilot study run in five cities, Papa John's has introduced its gluten-free crust made from ancient grains across the United States. Papa John's...

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Branding Featured News

Chrysler and Kango Ride on Pacifica Hybrid Partnership

Olivia Pearce

August 7, 2017August 9, 2017

Chrysler and Kango have partnered to introduce a rideshare service partnership, with the first leg of the journey beginning in the Bay Area. Chrysler and Kango,...

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Featured Marketing News

Krispy Kreme Sweetens Deal with Reese’s Peanut Butter

Deborah Joy Peter

August 7, 2017August 11, 2017

Krispy Kreme and Reese’s Peanut Butter have partnered to introduce a a new limited-edition treat at participating stores in the United States. Krispy Kreme has...

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Branding Featured News

P.F. Chang’s Debuts Brand in the United Kingdom

Olivia Pearce

August 4, 2017August 5, 2017

Global full-service restaurant chain, P.F. Chang's, deliver a first-of-its-kind concept by the brand, Asian Table, to the heart of London. P.F. Chang's has opened its...

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Featured Marketing News

Royal Canin and Carrie Ann Inaba Do #Cat2VetDay

Deborah Joy Peter

August 4, 2017August 4, 2017

Royal Canin has partnered with the Founder of The Animal Project Foundation, Carrie Ann Inaba, for its #Cat2VetDay campaign activities. According to a recent survey...