World Branding Forum

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AT&T has introduced a new phase to its Later Haters push, with Gabby Douglas on board to drive the campaign’s #EverdayVacay message. AT&T and youth...

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Featured Marketing News Videos

Monster Energy Re-enters Ring with Conor McGregor

Deborah Joy Peter

August 17, 2017August 21, 2017

Renewing its support of Conor McGregor, Monster Energy is extending its sponsorship of the fighter who will take on Mayweather this month. Monster Energy has...

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Branding Featured News

New York & Company Ties Up with Gabrielle Union

Olivia Pearce

August 16, 2017August 17, 2017

New York & Company has debuted its first collection with Gabrielle Union. The limited-edition capsule is available online and in stores. New York & Company...

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Advertising Featured News

Disney Launches Campaign Around #DreamBigPrincess

Joshua Hughes

August 16, 2017August 17, 2017

Disney runs photography push to support its #DreamBigPrincess initiative, which celebrates the stories of girls and women worldwide. Disney has unveiled a photographic campaign in...

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Featured Marketing News

Via Spiga Flaunts Fall Line and Brand Relaunch

Deborah Joy Peter

August 16, 2017August 18, 2017

Via Spiga has released a fall collection which reflects the new textures and styles inspired by its recent relaunch led by CD, Carla De Freitas....

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Branding Featured News

Marriott Heads Downtown with Luxury Omaha Hotel

Anisha Kapoor

August 16, 2017August 18, 2017

The debut of the Omaha Marriott Downtown begins the opening of the Capitol District, a mixed-use development being launched in stages. The debut of premium...

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Branding Featured News Videos

Maggie Sottero Walks Down Memory Lane in the Fall

Olivia Pearce

August 15, 2017August 15, 2017

Maggie Sottero is celebrating its twentieth year with a social media push and runway debut of its anniversary collections in key markets. Maggie Sottero Designs,...

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Featured Marketing News Videos

Kids Foot Locker and Teyana Taylor Launch Generations

Anisha Kapoor

August 15, 2017August 16, 2017

Kids Foot Locker has debuted a series focused on sneaker culture and six families. The first video stars Reebok spokesperson, Teyana Taylor. Kids Foot Locker...

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Featured Marketing News

Umbro Gets the Fall Ball Rolling with Ashlyn Harris

Deborah Joy Peter

August 15, 2017August 16, 2017

Umbro has struck a multi-year deal with Orlando Pride’s Ashlyn Harris. The soccer athlete’s first campaign as ambassador debuts in the fall. Iconix-owned soccer portfolio,...

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Advertising Featured News

The North Face Redefines Walls with Global Campaign

Joshua Hughes

August 15, 2017August 16, 2017

The North Face has launched a global campaign, Walls Are Meant for Climbing, to spark conversation around building communities and trust. The North Face has begun...

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Advertising Featured News Videos

Marriott Inspires Humanity with Golden Rule Strategy

Joshua Hughes

August 14, 2017August 15, 2017

Marking its first foray into category marketing, Marriott unites four brands from its global portfolio under a single advertising strategy. Marriott has introduced a new...

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Branding Featured News

Pony Gets Back on the Horse with Relaunch Campaign

Olivia Pearce

August 14, 2017August 15, 2017

Iconix has created a push featuring music and television icon, Joey Bada$$, to relaunch original sneaker, Pony, a brand born in New York. Iconix is...