World Branding Forum

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Macy's has partnered with Lucky Brand to launch a bedding line which features five premium offerings to include quilts, throws, and more. Macy's has launched...

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Design Featured News

Conor McGregor Samples Apparel with David August

Joshua Hughes

August 25, 2017August 26, 2017

Conor McGregor has teamed up with the custom clothing brand, David August, to roll out August McGregor, a brand new menswear label. Custom clothing brand,...

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SportPesa Ups the Ante with Online Casino Experience

Thomas Ng

August 25, 2017August 26, 2017

SportPesa UK has launched its website to reveal an online casino with smart navigation and more for a comprehensive gaming experience. SportPesa has unveiled its...

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Featured Marketing News

Dunkin’ Donuts Whips Up Cold Brew Coffee Packs

Deborah Joy Peter

August 25, 2017August 26, 2017

Dunkin' Donuts Coffee at Home and Freddie Prinze Jr. partner to debut the Cold Brew Coffee Packs now available across the United States. Dunkin' Donuts...

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Advertising Featured News Videos

Air New Zealand Debuts Inaugural Global Campaign

Joshua Hughes

August 24, 2017August 28, 2017

Air New Zealand has debuted its A Better Way to Fly push in North America. The campaign trails entails a launch in Europe and Asia next....

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Kohler Inspires Dream Bathroom Designs in India

Olivia Pearce

August 24, 2017August 29, 2017

Kohler has debuted a digital campaign dubbed Dream in Kohler in India, which features a contest around dream bathrooms designs. Kohler has launched its biggest...

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Campaigns Featured News Videos

Comfort Wants to Know #WhatsYourWaffle Flavour

Joshua Hughes

August 24, 2017August 30, 2017

Comfort has launched a digital push that welcomes guests to its search for the next waffle flavour to join its complimentary hot breakfasts. Comfort has...

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Featured Industry News

Essence Names Christian Leipacher Düsseldorf MD

Deborah Joy Peter

August 24, 2017August 30, 2017

Essence has set up shop in Düsseldorf. Christian Leipacher has been named EMEA CEO, with the appointment set to take effect in January. Marking the...

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Branding Featured News

Skechers Signs on Tony Romo for Men’s Footwear

Olivia Pearce

August 23, 2017September 1, 2017

Skechers has signed on former Dallas Cowboys quarterback, Tony Romo, for a global campaign around its men’s footwear collection. Skechers has expanded its talent roster...

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Advertising Featured News Videos

Playtex Celebrates Love My Curves with Positivity

Deborah Joy Peter

August 23, 2017September 1, 2017

Playtex has partnered with three influencers to run a digital campaign around its new Love My Curves collection for plus-size women. Intimate apparel brand, Playtex,...

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Branding Featured News

Hawes & Curtis Refashions Brand in Timeless Style

Olivia Pearce

August 22, 2017August 24, 2017

British tailoring specialist, Hawes & Curtis, has launched its first major rebrand in 104 years. The move is being marked with a new campaign. Hawes...

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Advertising Featured News Videos

Foot Locker Bounces into Summer with James Harden

Joshua Hughes

August 22, 2017August 25, 2017

Foot Locker has gone digital with a brand new campaign, which sees James Harden from the NBA spotlight the latest gear from adidas. Foot Locker has...