World Branding Forum

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Wella has named Christian Wood its celebrity stylist ambassador; his unique lens and elite clientele will help propel the brand forward. Wella Professionals has named...

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Branding Featured News

Vauxhall Motors Names McCann Velocity AOR

Olivia Pearce

July 21, 2017July 22, 2017

Following a five-way competitive pitch, the UK-based Vauxhall Motors has handed its fleet marketing services business to McCann Velocity. UK-based commercial vehicles manufacturer, Vauxhall Motors, has...

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LG Electronics Partners with HITRECORD for Push

Joshua Hughes

July 21, 2017July 22, 2017

LG Electronics partners with Joseph Gordon-Levitt and HITRECORD once more over an effort designed to celebrate the creative process. LG Electronics has again teamed up...

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Featured Marketing News

Sephora Opens Boston Studio on Newbury Street

Anisha Kapoor

July 21, 2017July 22, 2017

Raising the bar for personalised client services, Boston has become home to the smallest Sephora concept store to open in North America. Sephora has rolled...

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Branding Campaigns Featured News Videos

Gloria Vanderbilt Jeans Launches We Are All One

Olivia Pearce

July 20, 2017July 20, 2017

Created in partnership with RO New York, Gloria Vanderbilt Jeans has released its fall campaign starring supermodel, Iman, and three others. Gloria Vanderbilt Jeans has debuted...

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NuMe Hands Public Relations Business to 5WPR

Anisha Kapoor

July 20, 2017July 20, 2017

Hair styling solutions provider, NuMe, has handed its public relations account to 5WPR, officially naming the firm its agency of record. NuMe has awarded its...

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Naiadgames Launches Navy Field on Mobile Globally

Thomas Ng

July 20, 2017July 24, 2017

Naiadgames has debuted the mobile version of Navy Field, with the game localised across 18 languages and launched in 120 countries. Naiadgames has developed a...

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Makovsky Beefs Up Healthcare with Rob Schachter Hire

Deborah Joy Peter

July 20, 2017July 24, 2017

Communications firm, Makovsky, has added to its healthcare business with the hire of Rob Schachter as EVP, Deputy Head of Healthcare. Communications firm, Makovsky, has...

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Featured Marketing News Videos

Smirnoff Stars Ted Danson in Quirky Vodka Campaign

Deborah Joy Peter

July 19, 2017July 20, 2017

Smirnoff has introduced a campaign featuring Ted Danson in a video series that celebrates the vodka giant’s ‘Made in America’ heritage. Smirnoff has forged a...

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Branding Campaigns Featured News Videos

Old Navy Welcomes Back to School Season with Onward!

Olivia Pearce

July 19, 2017July 20, 2017

Old Navy has debuted eight videos to celebrate its Onward! launch in partnership with Pharrell Williams’ creative collection, i am OTHER. Old Navy has launched a platform...

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Under Armour Exercises Poetic License in Unlike Any

Joshua Hughes

July 19, 2017July 20, 2017

Under Armour and five spoken word artistes honour female athletes whose achievements are often minimised through gender comparisons. Under Armour has rolled out Unlike Any,...

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Featured Marketing News Videos

Natural Light Drinks to Marisa Miller Collaboration

Anisha Kapoor

July 19, 2017July 20, 2017

Anheuser-Busch light pilsner brand, Natural Light, has launched its #Miller4Natty ad campaign featuring supermodel, Marisa Miller. Natural Light, the original light pilsner by Anheuser-Busch,...