World Branding Forum

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British Airways has added two ski routes to its Heathrow network, with flights to Grenoble and the Italian slopes via Turin for under £40. British...

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Branding Featured News

The Ritz-Carlton to Set Sail with Yacht Collection

Olivia Pearce

June 22, 2017June 22, 2017

The Ritz-Carlton has revealed its plans for a bespoke yacht collection, with three vessels to call at various signature destinations worldwide. The Ritz-Carlton has expanded...

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Advertising Featured News

Culligan Hands Media and Creative Business to Fallon

Joshua Hughes

June 22, 2017June 22, 2017

Culligan has named Fallon its agency of record. The firm's first project for the brand launches in early 2018 across TV, print, and digital. Water...

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Featured Marketing News

Hyatt House Raises the Bar at Maecliff Drive

Anisha Kapoor

June 22, 2017June 22, 2017

Hyatt House Chicago/Naperville/Warrenville has added a fresh touch to its property, with the H Bar unveiled and key areas refurbished. Hyatt House has completed a makeover at...

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Branding Featured Industry News

2017 World Branding Awards Unveil Animalis Edition Winners

Olivia Pearce

June 21, 2017June 28, 2017

Animal Planet, KONG, ORIJEN, Pedigree, and Whiskas are among the 92 winners of the 2017 Animalis edition of the World Branding Awards. The Animalis edition...

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Featured Marketing News

Biotherm Homme Grows Aquapower with Beckham

Deborah Joy Peter

June 21, 2017June 21, 2017

Biotherm Homme and global ambassador, David Beckham, have unveiled new Aquapower products with a digital campaign in Madrid. Biotherm Homme has introduced the latest additions...

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Advertising Featured News Videos

The Summer Sprite Cold Lyrics Series Raps into Town

Joshua Hughes

June 21, 2017June 21, 2017

Sprite is adding new flavour to an iconic campaign with the debut of its Cold Lyrics Series featuring six rappers and limited-edition products. The brand’s...

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Branding Featured News

Wella Adds Colour to Global Brand with Sophie Turner

Anisha Kapoor

June 21, 2017June 21, 2017

Coty has named Sophie Turner ambassador for Wella Professionals. She will represent the brand in global campaigns and debuts from July. Coty has named Sophie...

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Advertising Featured News Videos

Dell Signs Spider-Man Deal to Launch Global Campaign

Joshua Hughes

June 20, 2017June 20, 2017

Dell and Sony Pictures have partnered to roll out a 360-degree global marketing push featuring a television spot and other key highlights. Dell has teamed...

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Branding Campaigns Featured News

Coach Takes a Ride with Selena Gomez for the Fall

Olivia Pearce

June 20, 2017June 20, 2017

Coach has appointed Selena Gomez as the brand ambassador for its fall advertising push, with the artiste to star in three promotional videos. Coach has...

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Featured Marketing News

Burger King Shakes it Up with Lucky Charms Treat

Deborah Joy Peter

June 20, 2017June 20, 2017

Burger King has partnered with cereal brand, Lucky Charms, to add a new milkshake to its menu at participating outlets across America. Burger King has introduced...

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Featured Industry News Technology

Wunderman Partners with Salmon for New Division

Thomas Ng

June 20, 2017June 20, 2017

Wunderman is beefing up its global offering with the addition of a new division launched in partnership with ecommerce consultancy, Salmon. Wunderman has launched a...