World Branding Forum

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PokerStars has created #GameOn with brand ambassadors, Usain Bolt and Kevin Hart, who will challenge each other in a battle of the wits. PokerStars has launched...

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Branding Featured News

The Broadview Hotel Reinvents Toronto Classic

Olivia Pearce

June 30, 2017July 12, 2017

The Broadview Hotel in Toronto has seen a complete makeover, with new life breathed into the Canadian property’s 126-year-old façade. The Broadview Hotel, a tie-up between...

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Advertising Featured News

NewCo Names Christina Vacharanetr Thailand MD

Deborah Joy Peter

June 30, 2017July 4, 2017

MEC and Maxus are merging to form a new global media, content, and technology agency, with Christina Vacharanetr set to lead NewCo. GroupM has named...

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Featured Industry News Technology

Essence Picks Dave Marsey to Head Google Business

Thomas Ng

June 30, 2017July 4, 2017

Essence has replaced Alastair Boyle, who leaves for London, with new hire, Dave Marsey, to oversee the agency's Google account globally. Essence has appointed Dave...

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Advertising Featured News Videos

Kia Powers Up 2017 Soul Turbo with The Arrival

Joshua Hughes

June 29, 2017June 30, 2017

Kia is introducing the upgraded Soul Turbo variant through a push led by its The Arrival ad featuring in-cinema, digital, and online elements. Now available...

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Branding Featured News Videos

Calvin Klein Partners with The Xx over I Dare You

Olivia Pearce

June 29, 2017June 30, 2017

Calvin Klein has signed on with The xx. The tie-up includes a special feature of the brand’s collaborators in the new I Dare You music video. Calvin...

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Featured Marketing News

Bud Light Opens Dive Bar Tour with Lady Gaga

Deborah Joy Peter

June 29, 2017July 1, 2017

Bud Light is bringing back its Dive Bar Tour, which kicks off in Vegas with Lady Gaga and travels to Los Angeles and New Orleans....

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Featured Marketing News

Nobu Hotels Expands Brand Footprint into Europe

Anisha Kapoor

June 29, 2017July 1, 2017

Nobu Hotels has expanded into Europe, with the hospitality group set to launch its first two properties across the region in London and Ibiza. Nobu...

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Branding Campaigns Featured News Videos

Quay Australia and Kylie Jenner Debut QUAYXKYLIE

Olivia Pearce

June 28, 2017June 29, 2017

Melbourne-born eyewear brand, Quay Australia, has entered into a deal with Kylie Jenner to launch the QUAYXKYLIE capsule collection. Quay Australia has initiated a collaboration...

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Advertising Featured News

Mindshare and POSSIBLE Enter into Partnership

Joshua Hughes

June 28, 2017June 29, 2017

Mindshare and POSSIBLE have partnered to create a platform that helps brands leverage their investments across the Amazon sphere. Mindshare and POSSIBLE are launching a...

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Featured Marketing News

Delta by Marriott Scales Up in Canada’s Toronto

Deborah Joy Peter

June 28, 2017June 30, 2017

Delta by Marriott has relaunched its property in Toronto following a refurbishment exercise. The move supports its expansion plans. Delta by Marriott in Toronto has...

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Featured Marketing News

Skechers USA Launches Superstore at Ontario Mills

Anisha Kapoor

June 28, 2017June 29, 2017

Skechers USA has introduced its largest mall-based factory outlet store to date in California. The outlet houses about 50,000 pairs of shoes. Skechers has opened...