58% of Brand Lovers Hoard their Favourite Brands
Loved food brands significantly more likely to lead consumers to buy more, pay more and talk more about the brand New research in the US...
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Wyndham Rewards Surpasses 50 Million Member Mark
Hospitality brand targets more than 2,000 hotels in China by end of 2019 Wyndham Rewards, the award-winning, critically-acclaimed, guest loyalty programme of hotel giant Wyndham...
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Cannes Lions confirms 2017 Lions Health Juries
21 jury members set to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions Cannes Lions has announced...
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Jeep Launches Innovative Customer Experience With The New Jeep Compass
“Jeep Compass Visualiser” allows customers to walk around and discover the all-new Compass, before it physically arrives in showrooms The Jeep brand is introducing an...
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Rebranding Reinforces Kemin Nutrisurance Promise to Customers
Pet food division launching new visual identity and communications strategy Kemin Nutrisurance, the pet food and rendering technologies division of Kemin Industries, is launching a...
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The Hershey Company and TPN Win Coveted Gold Shopper Marketing Effie
Dynamic-retail marketing agency TPN earned a Gold Shopper Marketing Effie with long-time client partner The Hershey Company The Effie was awarded at the Path to...
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Nestea Lands Natasha Bedingfield for Taste of Freedom
Nestea is partnering with Natasha Bedingfield for its Taste of Freedom push, which features an original record and video titled Let Go. Nestea has teamed...
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Samsung Unveils the Galaxy Tab S3 in Canadian Market
Samsung has launched the Galaxy Tab S3 into Canada, a tablet designed to heighten the mobile entertainment and gaming experience. Samsung Electronics has ushered in...
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Buxom Runs #BandofBabes Starring Bella Thorne
Buxom revs up with #BandofBabes push starring new ambassador, Bella Thorne, who will appear in its digital and social media efforts. Shiseido-owned cosmetics brand, Buxom,...
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MyKronoz Introduces ZeTime Hybrid Smartwatch
Swiss wearable brand, MyKronoz, will present ZeTime, the first fully hybrid smartwatch at the prestigious watch show, Baselworld. Swiss wearable label, MyKronoz, is scheduled to...
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British Airways Lands Stephanie Pratt for Oakland Debut
British Airways has teamed up with Californian actress and Made in Chelsea star, Stephanie Pratt, to promote its new route to Oakland. British Airways has...
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Apple Paints iPhone 7 and 7 Plus Red to Combat AIDS
Customers can now get the Apple iPhone 7 and 7 Plus in a red finish and contribute to the Global Fund to fight AIDS with every...