World Branding Forum

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Direct British Airways flights to the Spanish destinations Malaga, Ibiza, and Palma as well as Italy’s Florence will commence from May. British Airways is scheduled...

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Advertising Featured News

UGG Gets Real with Spring-Summer Global Campaign

Joshua Hughes

February 10, 2017February 11, 2017

UGG has rolled out its SS17 push which runs worldwide. Dubbed Real, it features a cast of 11 unique individual with authentic stories to share. UGG...

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Campaigns Featured Industry News

Warc Honours Grand Prix and Special Award Winners

Anisha Kapoor

February 10, 2017February 11, 2017

BBDO NY, MediaCom, Affinity, LB Melbourne, and more won Grand Prix at the Warc Media Awards. Special awards were also presented. BBDO NY and MediaCom...

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Maxus UK Names Alex Steer Chief Strategy Officer

Deborah Joy Peter

February 10, 2017February 11, 2017

WPP’s Maxus UK has promoted its Head of TED, Alex Steer, to Chief Strategy Officer—a role created to further integrate technology. Maxus UK has elevated...

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Featured Marketing News Videos

Coca-Cola Weaves Love Story into Wanna Sprite Saga

Deborah Joy Peter

February 9, 2017February 11, 2017

Coca-Cola rolls out two new spots to introduce consumers to more products and pack sizes across America’s biggest advertising stage. Solidifying its ‘one brand’ strategy, Coca-Cola...

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Advertising Featured News Videos

Lincoln Continental Strikes a ‘Cord’ with Gary Clark Jr.

Joshua Hughes

February 9, 2017February 9, 2017

The Lincoln Motor Company has inked a deal with blues artiste, Gary Clark Jr., to star in a commercial spotlighting the 2017 Continental. The Lincoln...

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Campaigns Featured News Social Media Videos

DishLatino Honours Hispanics with Sigue Haciéndola

Thomas Ng

February 9, 2017February 9, 2017

English and Spanish programming service provider, DishLatino, has unveiled a campaign inspired by Hispanic pride, heritage, and success. DishLatino has launched Sigue Haciéndola, a marketing campaign...

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Branding Campaigns Featured News

Timberland Springs into Step with Virgil Gadson

Olivia Pearce

February 9, 2017February 9, 2017

Timberland has engaged television’s dancer and choreographer, Virgil Gadson, as the face of its spring 2017 push featuring men’s footwear. Timberland is stepping into spring...

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Branding Campaigns Featured News Videos

Pepsi Sparks Global Passion Moments with Football Push

Olivia Pearce

February 8, 2017February 8, 2017

To support its UEFA Champions League partnership, Pepsi has launched a global football campaign set to run in nearly 75 countries. Currently in the second...

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Featured Marketing News Videos

Gillette Ventures into Gaming via ESL Partnership

Deborah Joy Peter

February 8, 2017February 8, 2017

Gillette has inked a deal with ESL to sponsor the Intel Extreme Masters championship and collaborate with eSports athlete, Enrique Cedeño. Gillette has inked a deal...

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Advertising Featured News Videos

Petco Runs Campaign Targeting American Audience

Joshua Hughes

February 8, 2017February 8, 2017

The spot from the Petco push captures the brand's specialised services and scenes of people and their pets bonding over shared experiences. Having been in...

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Featured Marketing News

Paris Hilton Celebrates Duality with Gold Rush Man

Anisha Kapoor

February 8, 2017February 9, 2017

Paris Hilton is expanding her fragrance portfolio this February with the launch of a masculine version of Gold Rush Woman released in 2016. Paris Hilton has...