World Branding Forum

July 20, 2016July 20, 2016

W Hotels Expands Starwood Luxury into Edinburgh

Olivia Pearce

The W Hotels entry will elevate the hospitality landscape with modern architecture, signature amenities, and a full calendar of happenings. Starwood Hotels & Resorts is...

Read Time:1 Minute, 26 Second

Ketchum Names Barri Rafferty Worldwide President

Anisha Kapoor

July 20, 2016July 20, 2016

In her new Ketchum role, she will advance the group’s momentum, seize opportunities, and help manage its growth on a global basis. Ketchum has named...

Read Time:1 Minute, 48 Second

Advertising Featured News Videos

Honda Cruises into Summer with Now Is the Moment

Joshua Hughes

Honda has begun its Summer Clearance with a campaign and six music-themed videos for the Accord, Civic, CR-V, Fit, and Odyssey. Honda has launched its Summer Clearance...

Read Time:1 Minute, 29 Second

Mitsubishi Gets Smart and Mobile with Mirage G4

Thomas Ng

The newly-launched interactive Mitsubishi Mirage G4 experience allows drivers to use their phones and laptop together to test the car. Mitsubishi Motors North America has launched a...

Read Time:1 Minute, 20 Second

Mountain Dew Celebrates Fan Power with Pitch Black

Olivia Pearce

Mountain Dew has revealed Pitch Black as the permanent member of the MTN DEW retail line-up, with the product debuting in September. PepsiCo’s recent nationwide...

Read Time:1 Minute, 32 Second

The Ritz-Carlton Takes its Residences to Waikiki

Deborah Joy Peter

Advertising Featured News

The latest addition to the Waikiki skyline, the new Ritz-Carlton property features ocean views, global cuisines, and innovative facilities. The Ritz-Carlton Residences has opened its Waikiki Beach...

Read Time:1 Minute, 2 Second

Kia Drives American Hispanic Market with El Maestro Deal

Joshua Hughes

In line with the continued sponsorship deal, the Kia line-up will includes urban passenger vehicle, Soul, and midsize sedan brand, Optima. Kia Motors America has...

Read Time:1 Minute, 16 Second

Expedia Adds Rail to UK’s Online Travel Retail Space

Deborah Joy Peter

While there are plans to expand the offering into other markets, Expedia UK customers will be the first to book rail travel online. Expedia is set...

Read Time:1 Minute, 4 Second

Branding Design Featured News

North Point Unveils First Tri-Branded Marriott Hotel

Olivia Pearce

Opening in 2018, guests of each of the three Marriott hotels will have access to the full amenities within said landmark tri-branded property. Atlanta-based North...

Read Time:1 Minute, 3 Second

Featured Marketing News

Krispy Kreme Brings the World to North America

Anisha Kapoor