World Branding Forum

Read Time:1 Minute, 40 Second

The strategy by bebe includes print, PR, digital, social media, and point-of-sale marketing components across 150 stores worldwide. Bebe recently formed a partnership with Bluestar...

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Ford Boosts Automotive Tech for American Vehicles

Thomas Ng

July 25, 2016July 25, 2016

The Ford upgrade covers its entire 2017 vehicle line-up in the United States to include cars, SUVs, light trucks, and electrified vehicles. Ford has expanded its...

Read Time:1 Minute, 42 Second

Featured Industry News

Michelin Debuts Car Connections with AOL and MEC

Joshua Hughes

July 25, 2016July 25, 2016

Partnering with AOL and MEC, Michelin launches Car Connections in France, Germany, the United Kingdom, and United States. AOL and MEC have introduced a new...

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Branding Featured News

DoubleTree by Hilton Checks into China’s Chongqing

Deborah Joy Peter

July 25, 2016July 25, 2016

The DoubleTree hotel joins Hilton’s Chongqing pipeline featuring three other spa resorts—one in New North Zone and another in Nanshan. Hilton has unveiled DoubleTree by...

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Advertising Featured News Videos

H&M Launches For Every Victory with Caitlyn Jenner

Joshua Hughes

July 22, 2016July 22, 2016

The H&M advertising campaign, featuring Caitlyn Jenner, celebrates the power of sports and self-belief in transforming people’s lives. H&M has rolled out a commercial in...

Read Time:1 Minute, 26 Second

Branding Campaigns Featured News

Aldo Redefines Visual Identity with #AldoMovesMe

Olivia Pearce

July 22, 2016July 22, 2016

The new Aldo identity is supported by a worldwide marketing push across channels such as print, digital, out-of-home, and social media. Aldo has launched its fall...

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Featured Marketing News

Foot Locker Runs Second Real Lives, Real Runners Push

Deborah Joy Peter

July 22, 2016July 22, 2016

The annual Foot Locker campaign welcomes a return partnership with ASICS and features a filmmaking collaboration with MOFILM. New York based specialty athletic retailer, Foot...

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Featured Industry News

TBWA Boosts Gatorade Biz with Creative Promotions

Anisha Kapoor

July 22, 2016July 22, 2016

Renato Fernandez has been named ECD on the account, while Doug Menezes has been elevated to Creative Director at TBWA in LA. TBWA has introduced...

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Europcar Celebrates Millennial Travel with Digital Push

Joshua Hughes

July 21, 2016July 21, 2016

Titled Moving Sam’s Way, the Europcar campaign has partnered with YouTubers to create a connection with its social media audiences. European vehicle rental service provider, Europcar,...

Read Time:1 Minute, 21 Second

Branding Campaigns Featured News

UGG Introduces Fresh Twist to Original Classic Boot

Olivia Pearce

July 21, 2016July 21, 2016

The UGG release features a media campaign set for the fall with the brand’s first global women’s ambassador, Rosie Huntington-Whiteley. UGG has unveiled a re-imagined...

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Featured Marketing News

Essence London Names Jenny Bullis CEO for EMEA

Deborah Joy Peter

July 21, 2016July 21, 2016

In said Essence role, Bullis will head the EMEA market, and grow the network’s existing and new client business across the region. Essence, a global digital...

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News Technology

AppNexus Inks Programmatic Buying Deal with Spotify

Thomas Ng

July 21, 2016July 21, 2016

Buyers can upload audio creatives and purchase inventory using the AppNexus Programmable DSP, which supports all digital media types. AppNexus has partnered with Spotify to enable programmatic...