World Branding Forum

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DoubleTree by Hilton has opened the doors to a swanky Niagara Falls property in New York, which offers 192 rooms and a luxury experience. DoubleTree...

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Advertising Featured News

GNC Ups Game with Brand Relaunch at the Super Bowl

Joshua Hughes

December 20, 2016December 20, 2016

GNC has signed as a Super Bowl advertiser, with its rebrand campaign scheduled to see release at the Big Game on 5 February 2017. GNC...

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Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

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Ecobuild Launches the Big Innovation Pitch with M&S

Thomas Ng

December 20, 2016December 20, 2016

The Ecobuild Big Innovation Pitch has returned for a third consecutive year, with the latest installation featuring a Marks & Spencer tie-up. Ecobuild has teamed...

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Advertising Featured News Videos

Lincoln Flaunts Continental with Matthew McConaughey

Deborah Joy Peter

December 19, 2016December 19, 2016

Premium carmaker, The Lincoln Motor Company, has launched its That’s Continental campaign starring actor, Matthew McConaughey. The Lincoln Motor Company has rolled out a new television...

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Branding Featured News

Coach Lands Selena Gomez as Brand Ambassador

Olivia Pearce

December 19, 2016December 19, 2016

Coach has welcomed Selena Gomez on board as the new face of the brand. The deal commences with a fall fashion campaign in 2017. Coach,...

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Mercedes-Benz Drives Google Assistant Home

Thomas Ng

December 19, 2016December 19, 2016

Mercedes-Benz introduces Google Assistant on Google Home to enable seamless interaction between the home and the car. Mercedes-Benz has moved to welcome the integration of...

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News Public Relations

Grey Group Expands Footprint with Tank Takeover

Anisha Kapoor

December 19, 2016December 19, 2016

Grey Group has moved to acquire Canadian full-service healthcare and consumer agency, Tank, with Marc Lanouette seated at the helm. Grey Group has acquired Tank,...

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Advertising Featured News Videos

TVB Runs Project Roadblock with Back Roads Spot

Joshua Hughes

December 16, 2016December 16, 2016

Currently in its thirteenth year, Project Roadblock by TVB has returned with a new spot titled Back Roads, which discourages drunk-driving. The Television Bureau of...

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Branding Featured News

JW Marriott Celebrates Brand Debut in Singapore

Olivia Pearce

December 16, 2016December 16, 2016

JW Marriott has moved to extend its Asian footprint with the opening of the group’s first ever luxury property in Singapore featuring 634 rooms. JW Marriott...

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Featured Marketing News

Crystal AirCruises Offers Holidays around the World

Anisha Kapoor

December 16, 2016December 16, 2016

Available from December 2017, Crystal AirCruises has introduced a global tour which includes trips to five countries across a 16-day period. Crystal AirCruises has launched...

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Featured Marketing News

Emperador Brandy Raises Glass to American Entry

Deborah Joy Peter

December 16, 2016December 16, 2016

Brandy manufacturer, Emperador Distillers, has appointed G.K. Skaggs to undertake its marketing and import activities in the United States. Emperador Distillers, based in the Philippines,...