World Branding Forum

Read Time:1 Minute, 42 Second

The St. Regis Bal Harbour Resort in Florida celebrates fifth anniversary with debut of Atlantikós, signature suites, and a new lobby lounge. Global hospitality group,...

Read Time:1 Minute, 26 Second

Advertising Featured News Videos

Cargill Blends Turkey with Tradition at Thanksgiving

Joshua Hughes

November 16, 2016November 16, 2016

Cargill has created a holiday campaign featuring broadcast ads around its Honeysuckle White and Shady Brook Farms turkey brands. Cargill is soon launching several television...

Read Time:1 Minute, 30 Second

Ubisoft Debuts Assassin’s Creed The Ezio Collection

Thomas Ng

November 16, 2016November 16, 2016

Ubisoft has rolled out The Ezio Collection via its Assassin’s Creed franchise, now available for the PlayStation 4 system and Xbox One. Ubisoft has unveiled...

Read Time:1 Minute, 4 Second

Finn Partners Appoints Mina Volovitch to Dual Role

Deborah Joy Peter

November 16, 2016November 16, 2016

Finn Partners has appointed communications veteran, Mina Volovitch, Paris head and Senior Partner for its global health practice. Finn Partners has named Mina Volovitch (pictured)...

Read Time:1 Minute, 1 Second

Advertising Featured News

UGG Launches Rosie Drops a Hint Digital Campaign

Joshua Hughes

November 15, 2016November 15, 2016

In the new series, brand ambassador, Rosie Huntington-Whiteley, is featured in some of the latest products from the UGG winter collection. In the fifth installment...

Read Time:1 Minute, 5 Second

Branding Campaigns Featured News Videos

ShopBop Stars Lucy Hale in #HolidayHowTo Push

Olivia Pearce

November 15, 2016November 15, 2016

The holiday campaign by ShopBop will entail weekly features starring celebrity ambassadors such as Kate Bosworth, Lucy Hale, and more. Premier online shopping destination for...

Read Time:43 Second

Featured Marketing News

Nestlé Sweetens Christmas Deal with Holiday Candies

Deborah Joy Peter

November 15, 2016November 15, 2016

Nestlé has released a special edition candy collection across its Butterfinger, SweeTarts, and Nutcrackers portfolios for the holidays. Nestlé has introduced a collection of holiday...

Read Time:1 Minute, 22 Second

Ruder Finn Hires James Walker for Digital Strategy

Anisha Kapoor

November 15, 2016November 15, 2016

James Walker will lead social engagement and digital strategies designed to raise corporate reputation, executive visibility, and more. Ruder Finn has named James Walker (pictured) to...

Read Time:1 Minute, 39 Second

Branding Campaigns Featured News Videos

Heineken Evokes Starry Buzz with Benicio Del Toro

Olivia Pearce

November 14, 2016November 14, 2016

Heineken has released a third commercial from its global marketing push created by Publicis. The spot stars television’s Benicio Del Toro. Heineken has launched the...

Read Time:2 Minute, 55 Second

Advertising Featured News Videos

Lexus Brings Back a Festive December to Remember

Joshua Hughes

November 14, 2016November 14, 2016

Lexus is set to roll out a series of radio, print, and digital executions in conjunction with its annual ‘December to Remember’ campaign. Lexus is...

Read Time:1 Minute, 17 Second

Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...