World Branding Forum

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M&S UK has unveiled its Christmas with Love push featuring Mrs Claus, an icon created to resonate with the expectations of customers. M&S recently rolled out...

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Featured Marketing News Videos

Groupon Gifts Experiences with Holiday TV Push

Deborah Joy Peter

November 21, 2016November 21, 2016

An extension of its Own the Experience summer push, the latest creative effort by Groupon is the brand’s first holiday TV campaign. Groupon has launched...

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Design Featured News Technology

Genesis Motors Canada Debuts to Redefine Luxury

Thomas Ng

November 21, 2016November 21, 2016

Promising refined performance and athletic design, Genesis Motors Canada is built on a human-centred purchase and ownership model. A new entry into the automotive industry,...

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Advertising Featured News

Cannes Lions Records Big Tweaks with Smaller Juries

Joshua Hughes

November 21, 2016November 21, 2016

For 2017's Cannes Lions Festival visiting France in June, smaller juries will feature to improve the quality of discussion inside the jury room. Cannes Lions...

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Branding Campaigns Featured News Videos

Heathrow Celebrates Coming Home for Christmas

Olivia Pearce

November 18, 2016November 18, 2016

Heathrow has released a Christmas video campaign for the first time. The film has premiered across YouTube, social media and in cinemas. Heathrow has launched...

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Advertising Featured News Videos

Subaru of America Shares the Love with New Push

Joshua Hughes

November 18, 2016November 18, 2016

Currently in its ninth year, the Subaru Share the Love programme returns with five new spots featuring more real stories from real people. Subaru of...

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Apple Opens Registration for Hour of Code Series

Thomas Ng

November 18, 2016November 18, 2016

Hour of Code programmes at Apple locations will entail an introduction to Swift Playgrounds, a free new app for iPad which elevates coding. Apple has opened...

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Featured Marketing News

Tide Canada Partners with Nelly Furtado for Purclean

Deborah Joy Peter

November 18, 2016November 18, 2016

For the launch of its new eco-friendly detergent, Purclean, Tide has named Nelly Furtado an advocate for its campaign with WWF-Canada. Tide has teamed up...

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Advertising Featured News Videos

Sainsbury’s The Greatest Gift Christmas Ad Goes Viral

Joshua Hughes

November 17, 2016November 18, 2016

Created in Britain using stop frame animation, the new musical-style Sainsbury's spot has garnered over 5 million views in just 5 days. Sainsbury's, one of...

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Branding Featured News

Lego Debuts World’s Largest Retail Store in London

Olivia Pearce

November 17, 2016November 18, 2016

The largest Lego store opens in Leicester Square, with a focus on inspiring creativity through new experiences and interactive workshops. Global play materials giant, the...

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Featured Marketing News

Marc Jacobs Picks Kaia Gerber for Spring 2017 Push

Deborah Joy Peter

November 17, 2016November 17, 2016

Kaia Gerber has been appointed the newest Marc Jacobs ambassador. She is representing the brand in its spring advertising campaign. Premier beauty marque, Marc Jacobs,...

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Featured Marketing News Videos

ANA Introduces American Travellers to Experience Class

Anisha Kapoor

November 17, 2016November 17, 2016

ANA has unveiled its first US-focused campaign. Titled Welcome to Experience Class, it leverages multimedia content and influencer deals. ANA has launched its first campaign...