World Branding Forum

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DoubleTree by Hilton has opened the doors to a swanky Niagara Falls property in New York, which offers 192 rooms and a luxury experience. DoubleTree...

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Advertising Featured News

GNC Ups Game with Brand Relaunch at the Super Bowl

Joshua Hughes

December 20, 2016December 20, 2016

GNC has signed as a Super Bowl advertiser, with its rebrand campaign scheduled to see release at the Big Game on 5 February 2017. GNC...

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Branding Campaigns Featured News

Campbell Launches Well Yes! Line with Creative Push

Olivia Pearce

December 20, 2016December 20, 2016

Campbell has introduced a line of nine new soup varieties called Well Yes!—which launches with a campaign created by BBDO New York. Campbell Soup Company...

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Ecobuild Launches the Big Innovation Pitch with M&S

Thomas Ng

December 20, 2016December 20, 2016

The Ecobuild Big Innovation Pitch has returned for a third consecutive year, with the latest installation featuring a Marks & Spencer tie-up. Ecobuild has teamed...