World Branding Forum

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Heineken has released a third commercial from its global marketing push created by Publicis. The spot stars television’s Benicio Del Toro. Heineken has launched the...

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Advertising Featured News Videos

Lexus Brings Back a Festive December to Remember

Joshua Hughes

November 14, 2016November 14, 2016

Lexus is set to roll out a series of radio, print, and digital executions in conjunction with its annual ‘December to Remember’ campaign. Lexus is...

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Macy’s Reignites Believe Campaign with The Santa Project

Thomas Ng

November 14, 2016November 14, 2016

An extension of its annual Believe campaign, The Santa Project by Macy’s is being run on Twitter, Facebook, Instagram and YouTube. Macy's has rolled out The...

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Featured Marketing News

Taco Bell Sets Up Flagship Shop on Las Vegas Strip

Deborah Joy Peter

November 14, 2016November 14, 2016

Taco Bell has opened its flagship store on the Las Vegas Strip as well as revealed the brand’s first logo refresh in more than 25...

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Branding Featured News

Hennes & Mauritz Debuts Inaugural Black Friday Line

Olivia Pearce

November 11, 2016November 11, 2016

To reel in the biggest shopping day of the year, Hennes & Mauritz has released a Black Friday collection for men, women, and kids. Hennes...

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Featured Marketing News

DoubleTree by Hilton Opens First Island Getaway in Hilo

Anisha Kapoor

November 11, 2016November 11, 2016

DoubleTree chas expanded its footprint to include Hilo, with the opening of its first Hawaiian property called The Grand Naniloa Hotel. Following a $30 million...

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Featured Industry News

Warc Names Dana Anderson Innovation Awards Chair

Joshua Hughes

November 11, 2016November 11, 2016

In conjunction with its 2017 Innovation Awards, Warc has appointed Mondelez’s Dana Anderson chair and added six new judges to the jury. Warc has selected...

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Design Featured News

UGG Unveils Rugged Est. 1978 Collection for Men

Deborah Joy Peter

November 11, 2016November 11, 2016

An American-made collection featuring limited edition footwear and accessories, Est. 1978 by UGG is now available in-store and online. UGG has launched a premium collection...

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Featured Marketing News Videos

Johnnie Walker Goes 360 with Keep Walking America

Deborah Joy Peter

November 10, 2016November 10, 2016

Built on the brand’s heritage, the new Johnnie Walker push is a tribute to the cultural progress and diversity which represent today’s America. Johnnie Walker...

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Branding Campaigns Featured News Videos

John Lewis Unlocks Holiday Cheer with Buster The Boxer

Olivia Pearce

November 10, 2016November 10, 2016

John Lewis has rolled out a Christmas campaign titled Buster The Boxer, which entails partnerships with Sky and The Wildlife Trusts. John Lewis has launched...

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Advertising Featured News Videos

Febreze Makes 12 Stinks of Christmas Comeback

Joshua Hughes

November 10, 2016November 10, 2016

Febreze has launched its latest installation of The 12 Stinks of Christmas, a push from 2015 which starred Glee's Matthew Morrison and Jane Lynch. Febreze...

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Featured Industry News

Curio Evokes Caribbean Charm with Honduran Escape

Anisha Kapoor

November 10, 2016November 10, 2016

Curio has expanded its portfolio with the debut of its first Central American property, Indura Beach & Golf Resort, located in Honduras. Curio has added...