World Branding Forum

Read Time:1 Minute, 56 Second

Oakheart is redefining its positioning with the introduction of fresh packaging to its product portfolio to stand alone from Bacardí. Oakheart has launched a rebranding...

Read Time:1 Minute, 31 Second

Branding Featured News

Leetchi Adds the United Kingdom to Money Pot

Thomas Ng

October 21, 2016October 21, 2016

To better service its 200,000 UK customers already utilising the Paris-based money collection platform, Leetchi has integrated the GBP. Global online money collection network, Leetchi, has...

Read Time:1 Minute, 20 Second

Featured Industry News

Y&R Appoints David Patton as Global President

Olivia Pearce

October 21, 2016October 21, 2016

Y&R has made a series of key appointments, including the recent hire of Grey Group EMEA lead, David Patton, who joins in January 2017. Y&R...

Read Time:1 Minute, 14 Second

Ketchum West Names Two New Associate Directors

Deborah Joy Peter

October 21, 2016October 21, 2016

Ketchum West veterans, Suzanne Maloney and Kevin Oates, have been appointed Associate Director for San Francisco and Los Angeles. Ketchum West has made two fresh senior...

Read Time:1 Minute, 6 Second

Featured Marketing News

British Airways Increases Capacity for Germany

Deborah Joy Peter

October 20, 2016October 20, 2016

British Airways is ushering in the winter season with bigger aircraft and additional flights for travellers planning a trip to Germany. British Airways is providing...

Read Time:1 Minute, 0 Second

Branding Featured News

Target Springs into Fashion with Victoria Beckham

Olivia Pearce

October 20, 2016October 20, 2016

Target is collaborating with British fashion icon, Victoria Beckham, to roll out an exclusive spring collection for women and children next year. Target has launched...

Read Time:1 Minute, 39 Second

Design Featured News

Sheraton Grand Elevates London Luxury Experience

Anisha Kapoor

October 20, 2016October 20, 2016

The Sheraton Grand London Park Lane has reopened its doors after a multi-million-pound makeover of its 303 guestrooms and public spaces. Sheraton has opened the...

Read Time:1 Minute, 48 Second

Advertising Featured News

Cannes Lions Reveals 2016 Creativity Report Results

Joshua Hughes

October 20, 2016October 20, 2016

The Cannes Lions rankings and analysis from its annual Creativity Report has been released, with 61 countries taking home trophies. The Cannes Lions International Festival...

Read Time:57 Second

Advertising Featured News

Under Armour Drives Strength with Christin Rose

Joshua Hughes

October 19, 2016October 19, 2016

Based on the Under Armour deal, She Plays We Win will continue supporting the faces of the future via Christin Rose's photography. Under Armour has...

Read Time:1 Minute, 2 Second

Branding Featured News

Revlon Names Ciara Newest Global Brand Ambassador

Olivia Pearce

October 19, 2016October 19, 2016

Ciara will support the brand’s colour cosmetics and Choose Love push by promoting the Revlon ColorStay Eye and Kiss Balm launches. Revlon has named fashion...

Read Time:1 Minute, 26 Second

Branding Featured News

Marriott Expands Grecian Footprint in Exotic Athens

Deborah Joy Peter

October 19, 2016October 20, 2016

Set to feature 366 guestrooms and posh amenities, Athens Marriott Hotel debuts in 2018, after its $15 million renovation sees completion. Marriott International has signed...

Read Time:1 Minute, 2 Second

Featured Industry News

Mindshare Strengthens Los Angeles Biz with Twin Hires

Anisha Kapoor

October 19, 2016October 19, 2016

Mindshare North America has picked Eric Geiger as LA’s Executive Director while Scott Wensman will lead key accounts as MD. Mindshare has appointed Eric Geiger (pictured)...