World Branding Forum

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Valued at $3 million, the Victoria’s Secret bra is adorned with over 9,000 precious gems while handset with diamonds and emeralds in 18-karat gold. Victoria’s Secret...

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Acura Redefines Racing Luxury with TLX GT Debut

Thomas Ng

October 26, 2016October 26, 2016

The Acura upgrade offers a rear deck-lid spoiler, side-sill garnishes, an optional 19-inch Diamond Cut wheel and tire kit, and other features. Acura has introduced...

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Ogilvy & Mather Names Ee Rong Chong Group MD

Anisha Kapoor

October 26, 2016October 26, 2016

Ogilvy PR veteran, Ee Rong Chong, has been appointed to the newly created Group Managing Director role with immediate effect. Ogilvy & Mather has appointed...

Read Time:1 Minute, 13 Second

Featured Industry News

FleishmanHillard Beefs Up Business Development

Deborah Joy Peter

October 26, 2016October 26, 2016

FleishmanHillard strengthens global business development with Della Sweetman’s appointment as Chief Business Development Officer. FleishmanHillard has named Della Sweetman Chief Business Development Officer. Other appointments include Mariana Deal as MD,...

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Branding Campaigns Featured News

Stuart Weitzman Steps into Style with the Gigi Boot

Olivia Pearce

October 25, 2016October 25, 2016

Titled #doitright, a short directed by James Franco is slated to premiere across the Stuart Weitzman website to kick off the global debut. Stuart Weitzman...

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Advertising Featured News Videos

Under Armour Launches Make that Old for Curry 3

Joshua Hughes

October 25, 2016October 25, 2016

Under Armour has launched a push starring Stephen Curry to promote the Curry 3, a shoe which rides on its UA Threadborne technology. Under Armour...

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Featured Marketing News

WestJet Elevates Travel Care with Virtual Assistance

Deborah Joy Peter

October 25, 2016October 25, 2016

For its Owners Care campaign, WestJet created a new spot featuring three virtual assistants who help a family on their Hawaiian vacation. WestJet has unveiled the...

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Design Featured News Technology

Vision Direct Sets Sights on Prescription Glasses

Thomas Ng

October 25, 2016October 25, 2016

Vision Direct has expanded to include prescription glasses, and along with the introduction, a 100-day money back guarantee on the range. Europe-based online contact lens...

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Branding Featured News Videos

Reebok Enhances Fluidity with Liquid Factory

Olivia Pearce

October 24, 2016October 24, 2016

The first concept shoe born from the process is the Reebok Liquid Speed, an energy-return-focused shoe with foot sensory feedback. Reebok has introduced Liquid Factory, a...

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Branding Featured News

Westin Heads to Egypt with Cairo Resort & Spa

Anisha Kapoor

October 24, 2016October 24, 2016

The Westin Cairo Golf Resort & Spa Katameya Dunes debuts to offer luxury travellers a getaway anchored by a 27-hole golf course. The Westin Cairo...

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Featured Marketing News

UGG Adds Flair to Fall with Andreea Diaconu

Deborah Joy Peter

October 24, 2016October 25, 2016

UGG has brought its global women’s ambassador, Rosie Huntington-Whiteley, and Andreea Diaconu together for the brand’s fall campaign UGG has brought together the brand’s first...

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Advertising News

Ogilvy CommonHealth Names Group’s Global CCO

Joshua Hughes

October 24, 2016October 24, 2016

Scott Watson has been elevated to Global Chief Creative Officer for Ogilvy CommonHealth Worldwide to lead the agency's operations. Ogilvy CommonHealth Worldwide, the health behaviour...