World Branding Forum

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The Abercrombie & Fitch revamp includes a new website, digital executions across video streaming and music platforms, and more. Abercrombie & Fitch has redefined its...

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Branding Campaigns Featured News

Baby Magic Shines the Spotlight on Millennial Dads

Olivia Pearce

October 13, 2016October 13, 2016

Side-by-side with the original 1958 images, Baby Magic has worked to re-imagine a classic push so that it features four millennial dads-to-be. Global infant care giant,...

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Asics America Goes the Extra Mile for New York City

Thomas Ng

October 13, 2016October 13, 2016

The Asics Extra Mile push includes digital, social, advertising, outdoor, retail activations, live events, and an enhanced online experience. Sport performance brand, Asics, has launched...

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Ogilvy Public Relations Appoints Andrea Romero

Deborah Joy Peter

October 13, 2016October 17, 2016

Andrea Romero joins Ogilvy Public Relations with experience in high-level media relations across various sectors and geographies. Ogilvy Public Relations has named Andrea Romero (pictured) to...