World Branding Forum

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The Series 2 collection by Hermès incorporates leather bands and designs inspired by the iconic Clipper, Cape Cod and Espace variants. Hermès has introduced Apple...

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Featured Marketing News Videos

UGG Unveils Do Nothing Starring Tom Brady

Deborah Joy Peter

September 9, 2016September 9, 2016

The UGG campaign launches on 11 September featuring Tom Brady, Jeff Bridges, and Julian Edelman from the New England Patriots. UGG has created a fall...

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Advertising Featured News Videos

Kia Kicks It with Bo Jackson for MVP of SUVs Push

Joshua Hughes

September 9, 2016September 9, 2016

The Kia push makes its broadcast debut on 11 September, marking the brand's third consecutive season with NBC’s Sunday Night Football. Kia Motors has rolled out...

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Branding Featured News

Apollo Tyres Inks Global Partnership with Man United

Olivia Pearce

September 9, 2016September 9, 2016

Apollo Tyres has elevated its Manchester United alliance to a grander scale, with the brand now on board as official Global Tyre Partner. Apollo Tyres has...

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Apple Welcomes Global Debut of iPhone 7 and 7 Plus

Thomas Ng

September 8, 2016September 8, 2016

The Apple releases boast enhanced camera systems, stereo speakers, power, and battery performance, among other key features. Apple has unveiled both the iPhone 7 and iPhone...

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Advertising Featured News Videos

Wild Turkey Redefines Pour with It’ll Find You

Joshua Hughes

September 8, 2016September 8, 2016

Part of a global Wild Turkey campaign, the first spot starring Matthew McConaughey was created in partnership with JWT New York. Wild Turkey has unveiled its first...

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Featured Marketing News Videos

Hyundai Kicks Off NFL Sponsorship with Two Spots

Deborah Joy Peter

September 8, 2016September 8, 2016

Hyundai is stepping into position at the 2016 NFL Kickoff in Denver with a series of fan-based events and creative campaign in place. As presenting...

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Branding Campaigns Featured News

Verizon Wireless and the Ravens Pass It Forward

Olivia Pearce

September 8, 2016September 8, 2016

The goal of the Verizon Wireless campaign is to create a positive social movement to encourage people to pass kindness forward. Verizon Wireless and the...

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Branding Campaigns Featured News

Dom Pérignon Pours Emotion into Plénitude Deuxième

Deborah Joy Peter

September 7, 2016September 7, 2016

The Dom Pérignon P2 campaign titled Touched with Plénitude has launched and stars Academy-Award-winning actor, Christoph Waltz. Premium champagne producer, Dom Pérignon, has unveiled the...

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Advertising Featured News

Cole Haan Steps into Style with GrandRevølution

Joshua Hughes

September 7, 2016September 7, 2016

Coinciding with the GrandRevølution debut, Cole Haan has launched an advertising campaign featuring entrepreneurial revolutionaries. American lifestyle footwear and accessories brand, Cole Haan, has rolled...

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Featured Marketing News Videos

Under Armour Ups Game with Cam Newton Tie-up

Anisha Kapoor

September 7, 2016September 7, 2016

Titled Prince with 1,000 Enemies, the new spot from the It Comes From Below campaign by Under Armour features MVP, Cam Newton. Under Armour has released...

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Branding Featured News

Martell Raises Glass to Iconic Canadian Comeback

Olivia Pearce

September 7, 2016September 7, 2016

Variants like the Martell Medallion VSOP and XO are available in stores, with higher marques heading to Ontario and Alberta in the fall. Global cognac...