World Branding Forum

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Launching in April 2017, Coca-Cola Bottling Japan will operate in Tokyo and 37 prefectures, with a revenue projection of about one trillion yen. Coca-Cola West and...

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Advertising Featured News

Manchester City Signs Mundipharma in Four Markets

Joshua Hughes

September 30, 2016September 30, 2016

Manchester City names Mundipharma its Official Healthcare Product Partner in Asia Pacific, Latin America, the Middle East, and Africa. Manchester City has signed on Mundipharma as...

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Featured Marketing News

Taco Bell Sets Up First Brazilian Stop in São Paulo

Anisha Kapoor

September 30, 2016June 13, 2023

Situated in Brascan Mall, the new Taco Bell store features a lounge atmosphere alongside an Anheuser-Busch deal to serve local beers. Taking Mexican-inspired food to...

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A Bathing Ape Goes Digital on European Audience

Deborah Joy Peter

September 30, 2016September 30, 2016

The A Bathing Ape service is accessible to European consumers, and includes markets like Austria, Belgium, Denmark, Finland, and France. Street fashion house, A Bathing...

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BlackBerry Meets Mobile Exit with Software Resurgence

Thomas Ng

September 29, 2016September 29, 2016

The termination of the BlackBerry handset business marks the end of an era for a brand once considered a key market leader in its category....

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Featured Marketing News

Curio Adds Ames Boston Hotel to Bespoke Collection

Deborah Joy Peter

September 29, 2016September 29, 2016

The Ames Boston Hotel has undergone a multi-million-dollar makeover, and joins the Curio – A Collection by Hilton portfolio from an iconic city. The Ames...

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Branding Featured News

H&M Puts Heart into Kids’ Collection with WWF Deal

Olivia Pearce

September 29, 2016September 29, 2016

Available online, 10 percent of the H&M sale price will be donated to support the conservation work around endangered species by WWF. H&M has released a...

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Advertising Featured News

Hyundai Collaborates with NFL for Social Campaign

Joshua Hughes

September 29, 2016September 29, 2016

Hyundai is letting fans challenge their friends on the outcome of their favourite games, with the stakes being their Facebook profile picture. Hyundai has launched...

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Featured Marketing News Videos

Singapore Tourism Board Brings San Francisco Home

Deborah Joy Peter

September 28, 2016September 28, 2016

The new Singapore Tourism Board destination marketing campaign includes partnerships with Pandora, Lyft, and Singapore Airlines. Singapore Tourism Board has inked a partnership with American brands Lyft,...

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Branding Featured News

Wrangler Travels Fashion Forward to Greensboro

Olivia Pearce

September 28, 2016September 28, 2016

As Greensboro Fashion Week title sponsor, Wrangler participated in events that showcased product lines for men, women, and children. Wrangler made a splash at the...

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Skechers Taps Younger Shoppers with Mobile App

Thomas Ng

September 28, 2016September 28, 2016

The Skechers app allows consumers in the United States to purchase their favourite styles anywhere they feel the need to shop for footwear. Skechers has...

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Advertising Featured News Videos

Dairy Queen Goes All Day with Fan Favourite Lunch

Joshua Hughes

September 28, 2016September 28, 2016

Due to popular demand, Dairy Queen has relaunched its $5 Buck Lunch, a limited-time offer now available all day through October. Dairy Queen has launched...