World Branding Forum

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Titled Moving Sam’s Way, the Europcar campaign has partnered with YouTubers to create a connection with its social media audiences. European vehicle rental service provider, Europcar,...

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Branding Campaigns Featured News

UGG Introduces Fresh Twist to Original Classic Boot

Olivia Pearce

July 21, 2016July 21, 2016

The UGG release features a media campaign set for the fall with the brand’s first global women’s ambassador, Rosie Huntington-Whiteley. UGG has unveiled a re-imagined...

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Featured Marketing News

Essence London Names Jenny Bullis CEO for EMEA

Deborah Joy Peter

July 21, 2016July 21, 2016

In said Essence role, Bullis will head the EMEA market, and grow the network’s existing and new client business across the region. Essence, a global digital...

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News Technology

AppNexus Inks Programmatic Buying Deal with Spotify

Thomas Ng

July 21, 2016July 21, 2016

Buyers can upload audio creatives and purchase inventory using the AppNexus Programmable DSP, which supports all digital media types. AppNexus has partnered with Spotify to enable programmatic...

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Branding Campaigns Featured News

Tommy Hilfiger Unveils #THEGIRL with Gigi Hadid

Deborah Joy Peter

July 20, 2016July 20, 2016

Debuting in July, #THEGIRL is anchored in a digital push that reflects Hadid's style and the Tommy Hilfiger 'classic American cool' heritage. Tommy Hilfiger will launch #THEGIRL, a...

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Advertising Featured News

Citizen Clocks In with New Eco-Drive Campaign

Joshua Hughes

July 20, 2016July 20, 2016

The Citizen push features bold imagery and real people closely aligned with the marque in their passions, life choices, and work. Citizen Watch Company of...

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Branding Featured News

W Hotels Expands Starwood Luxury into Edinburgh

Olivia Pearce

July 20, 2016July 20, 2016

The W Hotels entry will elevate the hospitality landscape with modern architecture, signature amenities, and a full calendar of happenings. Starwood Hotels & Resorts is...

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Ketchum Names Barri Rafferty Worldwide President

Anisha Kapoor

July 20, 2016July 20, 2016

In her new Ketchum role, she will advance the group’s momentum, seize opportunities, and help manage its growth on a global basis. Ketchum has named...

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Advertising Featured News Videos

Honda Cruises into Summer with Now Is the Moment

Joshua Hughes

July 19, 2016July 19, 2016

Honda has begun its Summer Clearance with a campaign and six music-themed videos for the Accord, Civic, CR-V, Fit, and Odyssey. Honda has launched its Summer Clearance...

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Mitsubishi Gets Smart and Mobile with Mirage G4

Thomas Ng

July 19, 2016July 19, 2016

The newly-launched interactive Mitsubishi Mirage G4 experience allows drivers to use their phones and laptop together to test the car. Mitsubishi Motors North America has launched a...

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Branding Featured News

Mountain Dew Celebrates Fan Power with Pitch Black

Olivia Pearce

July 19, 2016July 19, 2016

Mountain Dew has revealed Pitch Black as the permanent member of the MTN DEW retail line-up, with the product debuting in September. PepsiCo’s recent nationwide...

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Branding Featured News

The Ritz-Carlton Takes its Residences to Waikiki

Deborah Joy Peter

July 19, 2016July 19, 2016

The latest addition to the Waikiki skyline, the new Ritz-Carlton property features ocean views, global cuisines, and innovative facilities. The Ritz-Carlton Residences has opened its Waikiki Beach...