World Branding Forum

Read Time:1 Minute, 58 Second

The Virgin Media push is led by a spot which premiered recently during the Portugal versus Wales Euro 2016 semi-final match on ITV1. Virgin Media has...

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Branding Featured News

Bacardí Raises Glass to Exclusive Swizz Beatz Deal

Olivia Pearce

July 11, 2016July 11, 2016

The artiste and music producer has been named the marque’s Global Chief Creative for Culture for a portfolio of Bacardí brands. Bacardí has inked an exclusive...

Read Time:1 Minute, 48 Second

Featured Marketing News

Curvy Kate Broadens Scantilly’s Horizons with #theNewSexy

Deborah Joy Peter

July 11, 2016July 11, 2016

The new Curvy Kate push introduces eight female role models—including an Alopecia sufferer, amputee, a transgender woman, and recovered anorexic. London-based lingerie brand, Curvy Kate,...

Read Time:1 Minute, 17 Second

Samsung Dials in with Team USA for Rio Games

Thomas Ng

July 11, 2016July 11, 2016

Samsung will deliver 12,500 Galaxy S7 edge Olympic Games Limited Edition units to all 2016 Olympians—to enhance their Rio experience. Samsung, the worldwide Olympic partner...