World Branding Forum

Read Time:2 Minute, 11 Second

The Obey Your Verse line-up by Sprite includes 16 inspirational lyrics from three hip-hop icons namely 2Pac, Missy Elliott, and J. Cole. Sprite is set reintroduce its limited-edition Obey Your...

Read Time:1 Minute, 18 Second

Branding Campaigns Featured News Videos

Vision Direct Debuts Summer Push for Europe Delivery

Olivia Pearce

June 16, 2016July 5, 2016

The primary spot is available via YouTube, the Vision Direct website and the brand’s digital channels, including Facebook and Twitter. Vision Direct has released its...

Read Time:1 Minute, 20 Second

Swatch Activates Contactless Payment with Oberthur

Thomas Ng

June 16, 2016June 16, 2016

The partnership will see Oberthur Technologies make the contactless payment option available to Swatch customers in Switzerland. Swatch has inked a partnership with embedded security...

Read Time:1 Minute, 31 Second

Branding Featured News

Olapic Heightens Identity and Positioning with Rebrand

Deborah Joy Peter

June 16, 2016June 16, 2016

Its new logo designed by creative agency, Red Antler, places emphasis on the richness of content Olapic collects and curates for clients. Visual earned content platform,...

Read Time:2 Minute, 44 Second

Industry News

Cannes Lions Sees Expansion with 43,101 Entries for 2016

Deborah Joy Peter

June 16, 2016June 21, 2016

In addition to the seven percent increase in submissions, there has been growth in 18 of the 24 Lions, according to Cannes Lions. At the...