World Branding Forum

Read Time:2 Minute, 3 Second

To mark the special occasion, British Airways has renamed some of its top destinations on a departure board at Heathrow Terminal 5. British Airways has...

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Branding Campaigns Featured News

Pantene Celebrates Summer and Curls with Jillian Hervey

Olivia Pearce

June 8, 2016June 8, 2016

Pantene, alongside the newly appointed ambassador, is set to launch a campaign aimed at fighting the frizz and strengthening curls. Pantene has called on Lion...

Read Time:1 Minute, 10 Second

Advertising Featured News

Papa John’s Calls the Ghostbusters for Film Partnership

Joshua Hughes

June 8, 2016June 8, 2016

A marketing campaign which entails a TV spot featuring an iconic Ghostbusters character will launch in tandem with the collaboration. Papa John’s, the official pizza sponsor...

Read Time:5 Minute, 54 Second

Featured Industry News

Google Dominates 2016 BrandZ Top 100 Ranking

Anisha Kapoor

June 8, 2016July 5, 2016

Recognised for its continual innovation, increased advertising revenue, and cloud business growth, Google reclaims top position from Apple. The BrandZ Top 100 Most Valuable Global Brands...