World Branding Forum

Read Time:1 Minute, 50 Second

The recent phenomenal EPL win by Leicester City has solidified the position of King Power, the club’s brand owner and primary sponsor. A travel retailer...

Read Time:1 Minute, 16 Second

Advertising Campaigns Featured News

Calvin Klein Fragrances Unveils Face of Deep Euphoria

Joshua Hughes

May 5, 2016May 5, 2016

Margot Robbie will star in a worldwide advertising push featuring the latest Calvin Klein women's fragrance debuting globally in August 2016. Calvin Klein Fragrances, a division...

Read Time:1 Minute, 1 Second

Branding Featured News

Saks Fifth Avenue Expands Collection with EB Florals

Olivia Pearce

May 5, 2016May 5, 2016

Saks Fifth Avenue is exclusive retail destination for EB Florals in Beverly Hills, San Francisco, Las Vegas, Houston as well as Toronto. Saks Fifth Avenue...

Read Time:1 Minute, 33 Second

News Public Relations

Weber Shandwick Names EVP of Global Partnerships

Anisha Kapoor

May 5, 2016June 16, 2016

The new hire will lead Weber Shandwick efforts involving educational institutions to advance their missions and reputation in the market. Weber Shandwick has welcomed Drew...

Read Time:1 Minute, 21 Second

Branding Campaigns Featured News Videos

Pizza Hut Unveils Bacon Stuffed Crust with Bobby Moynihan

Olivia Pearce

May 4, 2016May 4, 2016

[caption id="attachment_7531" align="aligncenter" width="861"] Pizza Hut's 'You're Bacon Me Crazy' spot starring Bobby Moynihan.[/caption] An integrated campaign by Pizza Hut titled You’re Bacon Me Crazy...

Read Time:1 Minute, 31 Second

Advertising Featured News

American Icons Drops New Beat for Macy’s Campaign

Joshua Hughes

May 4, 2016May 4, 2016

The new American Icons installation will feature designers, talent, a digital festival on YouTube, experiential in-store events, and more. Macy’s has launched its American Icons...

Read Time:1 Minute, 35 Second

News Public Relations

Ogilvy Washington Promotes Nick Ludlum to Dual PR Role

Deborah Joy Peter

May 4, 2016May 4, 2016

The Ogilvy Washington veteran brings to the table extensive corporate reputation, B2B, technology, and crisis management experience. Ogilvy Washington has elevated Nick Ludlum (pictured) to...

Read Time:1 Minute, 23 Second

Skydance Boosts VR with The Workshop Takeover

Thomas Ng

May 4, 2016May 4, 2016

The move coincides with the launch of Skydance Interactive, an entity dedicated to original video games and virtual reality experiences. Skydance, the company behind event-level...

Read Time:1 Minute, 20 Second

Branding Campaigns Featured News Videos

M&M’s Activates Rainy Day with X-Men Partnership

Olivia Pearce

May 3, 2016May 3, 2016

The X-Men spot has launched via television and web, and depicts a storm brewing at the X-Mansion with M&M’s seated at the heart of it....

Read Time:1 Minute, 26 Second

Advertising Featured News Videos

Holiday Inn Takes Journey to Extraordinary Further

Joshua Hughes

May 3, 2016May 3, 2016

Currently in its third year, the push celebrates the adventures of the many guests who walk through the doors of Holiday Inn daily. Holiday Inn,...

Read Time:2 Minute, 11 Second

Branding Featured News Videos

100 Years Locks Away Louis XIII Century-Long Deal with Time

Deborah Joy Peter

May 3, 2016May 3, 2016

Starring John Malkovich and directed by Robert Rodriguez, the futuristic 100 Years film is touted as ‘The Movie You Will Never See’. In an exclusive...

Read Time:1 Minute, 43 Second

Featured Marketing News Videos

#SayItWithPepsi Sees Elevation with New Collaborations

Thomas Ng

May 3, 2016May 6, 2016

The immersive #SayItWithPepsi push connects cola-lovers worldwide by bringing to life a variety of elements and notable partnerships. Taking its #SayItWithPepsi footprint further, Pepsi, has rolled out...