World Branding Forum

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Key executions for the Pacifica include a series of 30-second television and online spots including Brand Dad, Tennis, One on One Time, and more. Chrysler...

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Featured Marketing News

Wayfair Hits Homerun with Outdoor Menu Expansion

Deborah Joy Peter

April 11, 2016April 11, 2016

The brand’s first outdoor print catalogue has made its way into homes and features an assortment of furnishings and décor. Online home furnishings giant, Wayfair,...

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Advertising Industry News

Cannes Lions Innovations Names Tamhane to Jury

Joshua Hughes

April 11, 2016April 11, 2016

Gain Theory’s London-based WW COO and EMEA Chief Executive Officer, Manjiry Tamhane has been selected to the Creative Data jury. Cannes Lions Innovation, the specialist event...

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News Public Relations

Cohn & Wolfe Appoints Paul Baeyaert MD for Paris

Anisha Kapoor

April 11, 2016April 11, 2016

PR veteran, Paul Baeyaert, will leverage his extensive market leadership experience to evolve and expand the agency’s offering. Global communications firm, Cohn & Wolfe, has appointed Paul...