World Branding Forum

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Featuring Bieber as well as artistes like Kendrick Lamar, Destiny Frasqueri and more, the effort deepens the brand’s music connection Calvin Klein has signed on...

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Skechers Signs On Meghan Trainor for Originals Push

Joshua Hughes

March 10, 2016March 10, 2016

The artiste’s inaugural television spot for the brand launches next week and will feature the single, No, from her album Thank You Skechers and Meghan Trainor...

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Twitter Shows London Buzz Isn’t Falling Down

Deborah Joy Peter

March 10, 2016March 10, 2016

Fans of London boasts a grand debut backed by data from London & Partners, the Mayor of London’s promotional company, and Spredfast A campaign featuring a...

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Reebok Unsweetens Deal with See Ya Soda Move

Anisha Kapoor

March 10, 2016March 10, 2016

The measure is rooted in a recent study which showed some of the unbelievable lengths people will go to get their sugar fix Reebok has...