World Branding Forum

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Bold 50 is an invitation to consumers to participate in the challenge of breaking 50 records with Doritos chips throughout the year Doritos, a flagship...

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Advertising Featured News Videos

Kraft’s Mac & Cheese Debuts Reinvented Blue Box

Joshua Hughes

March 8, 2016March 8, 2016

Calling it the world’s largest blind taste test, the brand changed the product’s recipe in 2015 and sold 50 million boxes Kraft Heinz has launched...

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Branding Featured News

Lancôme Reinvents Femininity with Rossellini

Olivia Pearce

March 8, 2016March 8, 2016

The two are collaborating to renew the thread of an inspired story which began in 1983 when she became the first face of the brand...

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News Public Relations

Taylor Rafferty and Cardew Group Partner in London

Anisha Kapoor

March 8, 2016March 8, 2016

The two will be supported by teams from both companies. The combined experience offers clients expertise across a volatile market Taylor Rafferty has teamed up...