World Branding Forum

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The TVC will feature the brand's stain-fighting champ—ProClean. Premiering on 7 February 2016, its prologue is available for viewing Henkel is set to launch its...

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Advertising Featured News Videos

Snickers Makes Grand Entrance with Big Game Teaser

Joshua Hughes

January 26, 2016January 26, 2016

The first blush of an entire series, the clip features a hungry ‘Marilyn Monroe’ preparing to reprise her iconic Happy Birthday performance Mars Chocolate has...

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Branding Featured News

Disney Injects Life into Toys with Bandai Tie-Up

Deborah Joy Peter

January 26, 2016January 26, 2016

The corresponding merchandise collection draws inspiration from the upcoming animated Finding Dory sequel launching in June 2016 Disney Consumer Products and Bandai have partnered to...

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Featured Marketing News

Hyatt Centric Breaks New Ground with Expansion

Anisha Kapoor

January 26, 2016January 27, 2016

This year, the hospitality giant will launch five new bespoke properties to cover the markets of Uruguay, Japan, and the United States Hyatt Hotels has...