World Branding Forum

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Coca-Cola Kicks-Off 2015 Global Campaign for the World Famous Package Design A design so distinctive that it could be recognised by touch alone and so...

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Advertising Branding Campaigns Featured Marketing News Videos

Redesigned Apartments.com Launches $100M Campaign Starring Jeff Goldblum

Joshua Hughes

March 2, 2015July 4, 2023

Record Advertising Spend in Apartment Rental Category; New Website Redefines the Rental Experience for 100 Million Americans Who Rent Their Homes Apartments.com, powered by CoStar,...

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Branding Featured News Technology

Virgin America Is First U.S. Airline To Power Online Payments With Visa Checkout

Thomas Ng

February 27, 2015July 4, 2023

Airline Continues to Transform Travel Bookings with Visa Checkout Payment Technology, Celebrates With Bonus Launch Offer Virgin America, the California-based carrier reinventing flying, has become...

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Branding Design Featured News

Starwood Fuels Innovation with Debut of Starlab in New York’s Garment District

Anisha Kapoor

February 24, 2015July 4, 2023

Starwood Hotels & Resorts Worldwide unveiles Starlab, the company’s new brand innovation studio located in Manhattan’s pioneering Garment District. Design-led with the spirit and agility...

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Advertising Branding Campaigns Featured Marketing News

Century 21 Real Estate Unveils 2015 Campaign

Olivia Pearce

February 23, 2015July 4, 2023

New Ads, Sponsorships Spotlight Affiliated Agents during Iconic Events Century 21 Real Estate, the iconic brand and franchisor with the largest global network in the...

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Branding Design Featured Industry News Technology

IBM Studio Opens in London to Transform the Client Experience

Anisha Kapoor

February 20, 2015July 4, 2023

The Studio will be the hub of IBM Design in London and will host local teams from IBM Interactive Experience, the largest digital agency in...

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Branding Design Featured Industry News Technology

Happy 25th Birthday Adobe Photoshop

Thomas Ng

February 19, 2015July 4, 2023

A Cultural Icon, Photoshop Has Been Shaping the Way We View the World Adobe Photoshop, the imaging software that continues to redefine creativity in the...

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Design Featured Industry News Technology

Monotype and Lippincott Unveil Curated ‘Brands With Heart’ Collection

Thomas Ng

February 18, 2015July 4, 2023

Helps Brands Identify Typefaces that Best Convey Humanistic Qualities Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading provider of typefaces, technology and expertise for creative...

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Branding Featured Industry Marketing News

Domino’s Opens in Two New Markets: Azerbaijan and Cambodia

Anisha Kapoor

February 17, 2015July 4, 2023

International openings now total six new markets in the past 12 months Domino's Pizza, a recognised world leader in pizza delivery, has started the year...

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Branding Campaigns Featured Marketing News Technology

MONOPOLY Turns 80 – Celebrates with New Campaign

Olivia Pearce

February 16, 2015July 4, 2023

Hasbro and BuzzFeed Team up to Launch Global MONOPOLY HERE & NOW Roll the dice, pass GO, and get ready to take your MONOPOLY token...

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Press Release

Ben Hanlin to Perform at the World Branding Awards Paris 2015 Ceremony

WBF

February 16, 2015July 4, 2023

The World Branding Forum Confirms Television Magician Ben Hanlin as the Main Performer at the Paris World Branding Awards The World Branding Forum today confirmed...

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Advertising Featured Industry Marketing News Technology

Rubicon Project’s “Consumer Pulse” Assesses Real-Time Marketing for Valentine’s Day

Joshua Hughes

February 13, 2015July 4, 2023

89% of Shoppers Wait Until Final Days to Make Purchases; Nearly Half of High-Spending Millennials Purchase Online Rubicon Project (NYSE:RUBI), a technology leader engineering the...