World Branding Forum

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It will be built at new manufacturing facilities in United Kingdom’s Sunderland, marking the brand’s first car production effort in Europe Infiniti Motor Company has...

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Branding Featured News

Cancún Opens Doors to Hyatt Ziva by Playa

Deborah Joy Peter

November 18, 2015November 18, 2015

Owned by Playa Hotels & Resorts, the property will be managed by the operational component of the hospitality group Hyatt Ziva has debuted in one...

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Eminem Puts Game Face On with Shady Wars

Thomas Ng

November 18, 2015November 18, 2015

According to Gamezbo, Shady Wars by Shady Records unites music, image, and character in a manner that fits the rapper's brand Eminem and Shady Records have partnered with...

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Marketing News

WPP Welcomes Merger Leading to Maxus + Helder

Joshua Hughes

November 18, 2015November 18, 2015

WPP-owned Maxus is positioned to acquire Helder Marketing & Communicatie, a media buying agency based in the Netherlands Global media investment management agency, Maxus, is...