World Branding Forum

Read Time:1 Minute, 34 Second

In partnership with Diet Coke, the food giant has launched a nationwide promotional push to reward fans by granting wishes Dairy Queen has partnered with...

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Barnes & Noble Redefines eReading with GlowLight Plus

Thomas Ng

October 21, 2015October 21, 2015

The ad-free offering marks the launch of the brand’s inaugural water- and dustproof device to cultivate worry-free reading anywhere American bookseller and digital media retailer,...

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Advertising Featured Industry News

Essence Matches Growth with Four New Senior Promotions

Deborah Joy Peter

October 21, 2015October 21, 2015

With all promotions now in effect, Garza, Thomas, and Krick report to Reifenheiser, while Kirtcheff reports to COO, Richard Mooney In line with the brand’s...

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Branding Featured Industry News

WPP and Acquia Ink Digital and Tech Global Partnership

Olivia Pearce

October 21, 2015October 21, 2015

The alliance is part of WPP’s Technology Partnership Programme which coordinates and promotes the group’s relationships with key providers of marketing technology services WPP has...